
marketing & crypto | account director at @hypepartners | personal opinions only
Berlin
Joined November 2019
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Paco retweeted
OpenAI just acquired TBPN stream + clips
The daily live show was on a path to make $30M this year from their content... 58k subs on YouTube.
a16z is talking about live shows in tech. Tech influencers with 6fig+ audiences are reaching out to me for streaming strategy
The companies & creators who figure out streaming now are building a moat, because in a world of AI content, live is one of the only trust & credibility-building formats that will remain
It is one of the only blue oceans left
Most startups know live content matters. Almost none of them know how to execute it at a high level
I've spent 13 years in streaming & creator strategy:
- Twitch Partner
- built the 1st streamer education brand
- mentioned in Ninja's book as the best person to learn from
- helped thousands of people build streaming strategy & go viral
- built live production frameworks that treat streams like product launches with real GTM strategy
If you're a founder, CEO, or creator who knows live is where this is heading but doesn't know how to make it work, DM me
Let's build your stream before everyone else figures this out & the window closes
Taking clients now
Paco retweeted
due to market conditions, we now identify as a sidechain
There have recently been some discussions on the ongoing role of L2s in the Ethereum ecosystem, especially in the face of two facts:
* L2s' progress to stage 2 (and, secondarily, on interop) has been far slower and more difficult than originally expected
* L1 itself is scaling, fees are very low, and gaslimits are projected to increase greatly in 2026
Both of these facts, for their own separate reasons, mean that the original vision of L2s and their role in Ethereum no longer makes sense, and we need a new path.
First, let us recap the original vision. Ethereum needs to scale. The definition of "Ethereum scaling" is the existence of large quantities of block space that is backed by the full faith and credit of Ethereum - that is, block space where, if you do things (including with ETH) inside that block space, your activities are guaranteed to be valid, uncensored, unreverted, untouched, as long as Ethereum itself functions. If you create a 10000 TPS EVM where its connection to L1 is mediated by a multisig bridge, then you are not scaling Ethereum.
This vision no longer makes sense. L1 does not need L2s to be "branded shards", because L1 is itself scaling. And L2s are not able or willing to satisfy the properties that a true "branded shard" would require. I've even seen at least one explicitly saying that they may never want to go beyond stage 1, not just for technical reasons around ZK-EVM safety, but also because their customers' regulatory needs require them to have ultimate control. This may be doing the right thing for your customers. But it should be obvious that if you are doing this, then you are not "scaling Ethereum" in the sense meant by the rollup-centric roadmap. But that's fine! it's fine because Ethereum itself is now scaling directly on L1, with large planned increases to its gas limit this year and the years ahead.
We should stop thinking about L2s as literally being "branded shards" of Ethereum, with the social status and responsibilities that this entails. Instead, we can think of L2s as being a full spectrum, which includes both chains backed by the full faith and credit of Ethereum with various unique properties (eg. not just EVM), as well as a whole array of options at different levels of connection to Ethereum, that each person (or bot) is free to care about or not care about depending on their needs.
What would I do today if I were an L2?
* Identify a value add other than "scaling". Examples: (i) non-EVM specialized features/VMs around privacy, (ii) efficiency specialized around a particular application, (iii) truly extreme levels of scaling that even a greatly expanded L1 will not do, (iv) a totally different design for non-financial applications, eg. social, identity, AI, (v) ultra-low-latency and other sequencing properties, (vi) maybe built-in oracles or decentralized dispute resolution or other "non-computationally-verifiable" features
* Be stage 1 at the minimum (otherwise you really are just a separate L1 with a bridge, and you should just call yourself that) if you're doing things with ETH or other ethereum-issued assets
* Support maximum interoperability with Ethereum, though this will differ for each one (eg. what if you're not EVM, or even not financial?)
From Ethereum's side, over the past few months I've become more convinced of the value of the native rollup precompile, particuarly once we have enshrined ZK-EVM proofs that we need anyway to scale L1. This is a precompile that verifies a ZK-EVM proof, and it's "part of Ethereum", so (i) it auto-upgrades along with Ethereum, and (ii) if the precompile has a bug, Ethereum will hard-fork to fix the bug.
The native rollup precompile would make full, security-council-free, EVM verification accessible. We should spend much more time working out how to design it in such a way that if your L2 is "EVM plus other stuff", then the native rollup precompile would verify the EVM, and you only have to bring your own prover for the "other stuff" (eg. Stylus). This might involve a canonical way of exposing a lookup table between contract call inputs and outputs, and letting you provide your own values to the lookup table (that you would prove separately).
This would make it easy to have safe, strong, trustless interoperability with Ethereum. It also enables synchronous composability (see: ethresear.ch/t/combining-pre… and ethresear.ch/t/synchronous-c… ). And from there, it's each L2's choice exactly what they want to build. Don't just "extend L1", figure out something new to add.
This of course means that some will add things that are trust-dependent, or backdoored, or otherwise insecure; this is unavoidable in a permissionless ecosystem where developers have freedom. Our job should make to make it clear to users what guarantees they have, and to build up the strongest Ethereum that we can.
Paco retweeted
icymi, the first 100 coffees at the below cafes are on @hypepartners.
> expect them to run out by 11am get em early
> latte, americano, flatwhite y espresso included
> how do i claim it? go to the cafe, mention free hype coffee, scan the @poapxyz at the cash counter, grab the drink of your choice
if youre lucky, you get a pair of hype socks with it!
Paco retweeted
any comms person would tell you to not celebrate revenue and growth in a tweet about layoffs
we need to raise the bar much higher
Paco retweeted
How to make an epic launch in crypto?
1. Find an amazing client like @nick4iezos and @arch_prime
2. Pair them with a based team like @cullipaa
& @0xxDana
3. Do the hard work it takes to build something legendary
4. Enjoy the results
btw, if you need help with your upcoming launches, you know where you can find @hypepartners
Paco retweeted
People are still angry out about paying CMOs fair market value for their skills.
Blockchains are literally just brands.
To grow a world class brand you need a world class CMO.
Paco retweeted
It's everyone's worst interviewing nightmare.
You prepare for the interview, get yourself all gussied up, when suddenly... the lights go out and there's no power.
The interviewer thinks they're being blown off, but you have no way to reach them.
This happened to @hypepartners @JoeLoopie
and this is the response that got her hired on the spot.
Bottom line: disasters happen, it's how you respond to them that separates the good hires from the great hires.
Paco retweeted
New hy.pe website who dis?
First 10 people to find the hidden easter egg on the site wins a pair of illustrious Hype socks. You’ll know when you’ve found it.
Paco retweeted
Everyone's a marketing expert on the timeline these days. Threads. Hot takes. Growth hacks..you know the vibe
But can they really do it in practice?
We're throwing ourselves under the bus (kek), introducing Extreme Hypeover: Crypto Edition
Each week, with some help from our special guests and Hype frens, we will randomly pick a project from the abyss and give it a live crypto marketing makeover on the stream!
No fluff, just real tactics, creative ideas, and hopefully a lot of fun.
First up: @0xDannyHype, @mariamagenes1, and @FelixHowes, along with our first guest @alexanderguy, CMO at @zerion.
Tune in for real marketing live - Thursday April 17th, 5pm CET (08am PT / 11am EST)
Paco retweeted
This week at the Crypto Observatory:
data wiz @alexmccullaaa, growth wiz @cullipaa and @zkhelixlabs founder @CryptoBhatt join @xach_eth and I
to share their observations about crypto news of the week:
- CTG is over
- Solana is five! the ad drama and ETF
- Memecoins are ded (not)
- NFTs are back (maybe)
Bring your observations at 3.30p ET / 12.30p PT
teapawt.net/i/spaces/1MnxnwbZDlNKO
Paco retweeted
crypto predictions from our very own 🪄
+ big shoutout to @web3nikki, our bts queen
got some takes? let’s hear them


























