Research & brand strategy consultancy hellbent on making insights actionable.
Austin, TX
Joined August 2018
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Gen Z is turning to music and social media to fulfill religious needs, according to a study by @currentfwd.
campaignlive.com/article/dig…
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A new wave of small agencies founded by experienced creatives are increasingly grabbing big brand attention. f-st.co/5JDAFCH
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"Basquiat doesn't wanna be in the African American history section of the library. He just wants to be a part of history" @thenichols #StateOfEquity
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“There’s a lot of desperation from allies to flip a switch and fix it. Racism is not something you can fix overnight. It’s not that simple.” #allyshipandaction
@AngelaIRL
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allies, raise your hands 🙌🏼 to speak up about something that’s wrong!
“calling out is exhausting. we shouldn’t always be the ones needing to call it out.” — gabrielle shirdan #allyshipandaction
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"The art of leadership is knowing when to pass the baton and leave your ego" -@thenichols #allyshipandaction
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What Milton Glaser was working on until the very end. ❤️ nytimes.com/2020/06/29/arts/…
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An absolute magnum opus of an article. The unsustainability of credit card debt, coupled with the coming deep recession, is probably the biggest elephant in the room
A must-read and, frankly, a wake-up call to folks in our industry who aren't yet adapting to (and planning for) a post-consumerist culture.
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I Don't Feel Like Buying Stuff Anymore buzzfeednews.com/article/ann…
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This crisis is a chance at diversity and inclusion progress. Here’s how to keep your workplace moving forward f-st.co/XIYR2bL
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Any other examples of brands being helpful during the pandemic? Not seen too much. theguardian.com/world/2020/f…
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We love stories, but don't always hold them to be true. What does that mean for marketers?
"The first experiment strongly suggested that narratives bring about reduced message processing—that is, that stories make us pay less attention to all facts, whether strong or weak"
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire. insight.kellogg.northwestern…
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~This weekend~ in #Austin is Good Measure with @funsize, @mcgarrahjessee and @currentfwd — and some of the city's best talent — coming together to develop a creative campaign for @ClassroomChamps.
Want to be a part? We need copywriters + developers.
goodmeasure005.eventbrite.co…
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The countdown has begun to @findgoodmeasure's Austin event with @funsize and @mcgarrahjessee on Dec 6-8. If you're a front-end web developer or a copywriter, we could use your talents.
Join the team —> goodmeasure005.eventbrite.co…
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It's both limiting and potentially damaging. f-st.co/NIBZ6qB
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Good things are coming to #Austin. Have you registered for our upcoming project yet?
goodmeasure005.eventbrite.co…
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“If you want different thinking, then HIRE people who are wired to think differently.” #3percentconf #changetheratio
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'How can you, as an individual leader, make sure your team is including and making the most of diverse voices? Can one person fix what an entire organization can’t?' MUST-READ
@JoanCWilliams: How The Best Bosses Interrupt Bias On Their Teams @harvardbiz hbr.org/2019/11/how-the-best…
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If more people could work remotely, the U.S. economy could gain trillions f-st.co/tbnN2wP