8 Years scaling the family business & UK clients with Google & Meta Ads
Manchester, England
Joined June 2022
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Cullen Evans | Google & Meta Ads retweeted
Everyone talks about awareness level in copy but nobody talks about Ads
Awareness level simplified for Ads
Problem Unaware:
Problem solution Ads, P.A.S Ads
Problem Aware:
Testimonial Stack UGC
Solution Aware:
Features/Benefits pinpoint Ads
Product Aware:
US vs Them Ads
Cullen Evans | Google & Meta Ads retweeted
Maturing in digital marketing is when you realize 99% of education (blogs, tweets, videos) are about BASIC concepts for beginners
To consistently level up the only way forward is making stuff up as you go
Test, repeat - forever
Cullen Evans | Google & Meta Ads retweeted
Custom metrics in ad manager you need to create
Hook Rate 馃憞
3sec video views/impressions
Hold Rate 馃憞
ThruPlays/3sec video views
Hook Power 馃憞
100% of video views/3sec video views
Cullen Evans | Google & Meta Ads retweeted
12 actionable copywriting hacks that you can apply to Google Ads, social media posts, and everything in between:
馃У
