SEO Manager en @webpositer Profesor en el Máster de @WebpoAcademy Diseño, Desarrollo Web y WPO con WordPress. Todo Internet en mis manos.
Alboraya, España
Joined November 2009
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David Navarro retweeted
¿Cuántas páginas hacen falta para ganar relevancia en un tema nuevo?
He montado un sistema para visualizar la relevancia de tu site con el siteRadius del leak de Google de 2024. Gratis, en tu ordenador, sin APIs y solo con CPU.
Te dice qué páginas no son relevantes y qué hacer para que lo sean.
David Navarro retweeted
Well this is pretty big news: OpenAI is building an analytics tool to see how businesses appear and get cited in ChatGPT.
Is this the first iteration of a ChatGPT Search Console? 👀👀👀
Will be following this closely!
H/t @HannsKronenberg for flagging
lnkd.in/p/gnFiTnJA
David Navarro retweeted
Just released @screamingfrog SEO Spider v.25:
screamingfrog.co.uk/blog/seo…
Includes -
🤖 JSON Config
🛠️ MCP Debugging Tooling
📊 Custom Dashboard
⚙️ Configurable Issues
⛔️ Exclude via Link Path
& lots more! Enjoy.
David Navarro retweeted
✅ Updated the Google's Content Quality [EEAT], Helpfulness & Page Experience Checklist with the latest criteria, made the guidance more comprehensive and added a Claude Skill to help with the assessment 👇 Check it out: docs.google.com/spreadsheets…
David Navarro retweeted
We now have a statement from @ahrefs regarding Google poisoning the search results and the overall tracking issues they are facing. I followed up with ahrefs to see if graphs will change, and be corrected, based on the cleanup they mentioned in the post. Stay tuned.
"We already have multiple filters in place to detect and reject the abnormal results and request accurate replacements. We're also cleaning up any past results that may have been affected."
ahrefs.com/blog/serp-data-up…
David Navarro retweeted
Secretly enjoying watching the AI community gravitate toward obvious SEO fundamentals as the “new” shiny object for AI search
David Navarro retweeted
My ideal AI SEO tool isn't a prompt tracker. Instead, it:
1) Tests exactly what AI gets right + wrong about a company's brand facts
2) Measures overall AI recommendation rates for each company/competitor
3) Importantly, crawls and analyzes all pages to recommend specific content changes
So I built *exactly* that tool with @letaidocom
as an #ahrefspartner, using data from Brand Radar to generate client action plans
• Tracks what AI knows about the company, services, and brand facts
• Measures how often AI mentions the company 📈 or competitors 📉 for every service
• Analyzes WHY competitors get recommended
• Finally, identifies specific information gaps, weak on-page evidence, and pages to target
We can share this report with clients/stakeholders/content managers so they understand exactly what's really driving their AI answers - people *really* start to understand when you show them this.
Previously, I could get much of this data in
@ahrefs Brand Radar, but turning that data into specific fixes required more manual work
I've REALLY enjoyed building these tools
(Full prompt in thread so you can build this yourself)
David Navarro retweeted
Google announced that AI Overviews and AI Mode are going to do more when it comes to linking out to websites.
1. More inline links in AI answers. Plus they will be shown higher up in responses more frequently.
2. Displaying official websites up high in AI answers if they are the place where people usually go to complete a specific tasks.
3. New prominent carousels for timely news articles that will appear within the AI answers. These will highlight your Preferred Sources.
4. More links to websites at the end of AI answers, along with image thumbnails and a more clickable design.
5. Clickable creator and publisher names on video results that take you to their Search Profile.
blog.google/products-and-pla…
David Navarro retweeted
Incredible: Not only is Google working to block AI crawlers, but @nozzleio uncovered evidence that Google is deliberately serving FAKE search results to scrapers
The "poisoned" search results look real, but w/ garbage data. This influences AI crawlers, scrapers, & rank trackers.
David Navarro retweeted
Google's advice on "main content" is not new.
Here are some excerpts from the Quality Raters Guidelines.
The most interesting part is what they say about "filler" content:
"The main content (MC) of a page should support its purpose. so that visitors can immediately access it.
A high quality page has the most helpful MC placed most prominently.
Content that supports the page purpose without directly contributing to the primary goal can be included, but it should be shown lower on the page in a less prominent position."
In other words: Make it easy for the searcher to find what they are looking for.
Now why did they add this to the helpful content guidance now? It could be to help site owners improve after being impacted by past updates.
Or perhaps it is a warning for an update that is about to happen? 🤔
Google updated my favourite document - their guidance on creating helpful content.
They added more to help us understand and improve the "main content" of our pages.
Here is a blog post and video with my thoughts.
mariehaynes.com/main-content…
David Navarro retweeted
Wowsers, SEO peeps. Google made a bunch of new updates to its "Creating helpful, reliable, people-first content" document, and they are *significant*
Marie Haynes spotted this section targeting websites that create fake authors 🧐
"Fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials to make content appear as if it was written by human experts) is a form of deception. Any form of deception makes a page untrustworthy to both users and our automated quality systems, and is a signal of a low-quality page."
Other important updates:
1. An entire section on Effort, Originality, Talent or Skill, and Accuracy - we posted about
"Effort" as a ranking consideration a few weeks ago
2. A section on "How (the content was created)" - Google seemingly wants you to disclose when AI automation is used.
3. There's an entire section defining "Main Content", although this doesn't seem like entirely new info
Regardless, the whole thing is worth reading, including Marie's analysis.
All links down below 🔗
David Navarro retweeted
Google updates creating helpful, reliable, people-first content with new main content section and how search quality raters review it
seroundtable.com/google-help…
David Navarro retweeted
Since LLMs construct multiple fan-out queries and use search engines to conduct these searches simultaneously, doesn’t that kind of imply that SEO is actually *more* important than it was before? 🤔
(Better coverage = better visibility)
David Navarro retweeted
Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
David Navarro retweeted
👀 Are you an ecommerce seeing important YOY drops in organic search traffic from your top performing non-branded queries/topics even if you haven't actually decreased in real positions? It's not you, it's Google! Just compare the SERPs from September 2025 vs the ones of 2026, and you'll see an insane increase of:
* AI Overviews
* Shopping packs (two or three times in many cases)
* People Also Ask
* Local Packs
... and that's not even going into more visibility to ads across many verticals!
In the first page of the SERP:
* A year ago we still had 7-8 organic search ranked pages vs 1-2 search features
* Now it's 4-5 organic search ranked pages vs 4-5 search features.
It's all about keeping engagement within the SERPs.
Welcome to Google's featurization era 😐 and say goobye to your traffic!
David Navarro retweeted
📊 The 2026 Google Ranking Factors Expert Survey Report is here based on 131 specialists answers - developed by @CyrusShepard 👇
According to the answers, the most important Google ranking signals in 2026 are Relevance, Backlinks, and Content Quality:
1. Relevance - 57.1%: Content is relevant if it matches and satisfies the search intent of the user. The content should semantically match what the user is looking for and satisfy their needs.
2. Backlinks - 54.8%: The rumor of the death of backlinks has been greatly exaggerated. In fact, respondents rated links from trusted, relevant sites as one of the most important factors. Many experts emphasize the importance of links from pages with real visitors.
3. Content Quality - 47.6%: Nearly half of experts listed elements of content quality as a top-ranking factor. This includes features such as originality, accuracy, and freshness.
4. Authority & Trust - 36.5%: How much Google trusts the website, creator, or brand/business.
5. Behavior / Click Signals - 29.4%: How users select search results and interact with web pages. Google watches the user.
6. Brand Signals - 27.0%: The importance of being a brand/entity that people search for, trust, and visit.
7. User Satisfaction - 19.8%: User satisfaction or “task completion” as the ultimate outcome.
8. Technical SEO Health - 17.5%: Crawling and indexing form the foundation for all other ranking factors.
9. Topical Authority - 14.3%: How well your brand/site is associated with expertise on a particular topic.
10. Internal Links - 11.1%: How you connect web pages on your site through links and site architecture.
Read it all: signal.zyppy.com/p/google-ra…
Thanks Cyrus for putting it together and having me! 🙌
David Navarro retweeted
New: 2026 Google Ranking Factors Expert Survey
We surveyed 131 top SEO practitioners to score which factors most affect Google's organic search rankings.
The experts contributed over 13,000 data points across 9 MAJOR AREAS:
1. Relevance
2. Backlinks
3. Content Quality
4. Brand & Reputation
5. User Signals
6. Technical SEO
7. Internal Linking / Site Architecture
8. UX Signals
9. Google AI Ranking Factors 🆕
Big thanks to all of our contributors!
