A strategic marketing and communications offering that believes the best way to build brands is through knowledge, purpose & partnership.
Cape Town, South Africa
Joined May 2017
- Tweets32
- Following7
- Followers9
- Likes1
Wir sind eine ausgelagerte #Marketing- und strategische Kommunikationsberatung mit Sitz in Kapstadt, Südafrika.
Großes Agenturdenken. Weitaus besserer Wert.
Kontaktieren Sie uns und überdenken Sie Ihr Marketing und Ihre #Kommunikation #Advertising #Branding #Markenstrategie
Proud to have been able to deliver new brand positioning (creative by @Bittersuite1) for OIM Consulting & to bring it to the world @MiningIndaba #brandbuilding #brandswithpurpose #Marketing #StrategicPlanning #brandconsultancy #StrategicPartner #MarketingPartner #advertising
We're proud to be a part of making this business a global success.
#AnalyseImproveSustain #EnablingGrowth
DAIS retweeted
Proud to be a part of making this business a global success.
#AnalyseImproveSustain #EnablingGrowth #OIMConsulting
DAIS retweeted
One of the biggest & most frequently made mistakes leaders make is thinking you can be *either* a strategic leader *or* a tactical #leader during a day.
Great #leaders are both, and they design their days accordingly & intentionally. - @MattMonge #leadership #management #quote
Proud to be involved with this business and the development of the new brand positioning, iconography, and CI. Now to take it to market.
oimconsulting.com
DAIS retweeted
Disney, the historic company and now content powerhouse, has unveiled further details around its forthcoming streaming service Disney+ and what it all means – read more: bit.ly/2OHIza2
DAIS retweeted
Superintendent emailed me. Here is his signature line.
Expecting a kid to learn only from a textbook is like asking them to look at a travel brochure and calling it a vacation. – at Fresno, CA
What the Creative Strategy Lions say about the state of strategy | via @warceditors warc.com/NewsAndOpinion/Opin… The sad truth is that we have to revert to calling it “Creative Strategy”. Strategy is strategy. It’s always been creative and calling it such is making it more palatable
... direction been followed, and the strategy is diluted to support a creative idea that is barely linked to original strategy. So well done to the agency and Volvo ... that’s true strategy. Sad truth is that this is going to be hailed as a major leap forward. It’s what I’ve ...
DAIS retweeted
The zero-based approach to budgeting and productivity is experiencing a renaissance. How is this 50-year-old tool helping organizations put their money where their strategy is? Android: mck.co/GooglePlay iTunes: mck.co/ApplePodcast. Transcript: mck.co/2MrZATq
A brand’s proposition & purpose should be based on a verb. It should unlock the key consumer insight & describe what your brand can, & will do, for its desired target market. It is not a summary of what the #brand is & stands for. #branding #brandproposition #brandpositioning
And being able to do communication that has ROI rather than simple creative awareness for creative sake. I don’t think they soft skills at all. It’s more about getting them to deliver against the brief, add value to the business, and emotionally connect to target market.
The best marketers possess a number of “soft skills” that enable them to get the best work out of their creative agency partners and deliver business results, according to a new WARC Best Practice paper bit.ly/2w3mR3K
DAIS retweeted
Using data effectively is crucial to B2B marketing, offering precision targeting, better customer experience and personalisation at scale, according to experts in the area bit.ly/2w5XK06
Creative without strategy is called Art. Creative with strategy is called Advertising. #strategy #brandstrategy #strategicplanning #advertising #communication #branding #whatsyourstrategy #creative