Daniel Walton

A lot of new faces here lately, so figured it’s time I properly introduce myself. I’m Daniel. A few years ago I was in debt, on SSRIs, and seriously thinking about not being here anymore. My parents had just divorced. Both my brothers were overdosing. A business partner opened credit cards in my name. And I got arrested for a crime I didn’t commit. The night Big Sean’s Detroit 2 dropped, I decided I was done being a victim. Everything that happened to me from that point on was my responsibility. I was waiting tables at the time. I wrote a contract with myself: BUILD A BUSINESS TO $10K/MONTH IN 6 MONTHS! Read it out loud every single day. Hit it in 5 months. Then a med spa client mentioned a word I’d never heard before. Semaglutide. That one conversation pulled me into telehealth. Since then: - 45,000+ patients acquired for clients - $20M+ in cash pay ad spend managed - Helped take Eden from $0 to $100M - Worked with 50+ telehealth brands What I’ll be posting about: - How telehealth brands actually acquire patients profitably (not the guru version) - Why most brands lose half their patients in the first 30 days, and how to stop it - The white label, tracking, and compliance mistakes that cost founders six figures - What I’ve learned about discipline, faith, and building something from nothing So many founders get into telehealth thinking it’s a quick buck. Let’s change that.

5 highest-converting things inside a telehealth intake: 1. A question that makes them feel seen 2. A stat that makes them feel normal 3. A before/after that makes it feel real 4. A projection that makes the timeline believable 5. A link that remembers where they stopped It’s this easy.

The crazy thing about telehealth is patients drop like flies at month 2 for reasons founders don't even understand. They didn't leave because your medication didn't work. They left because you promised 20 lbs in 30 days and delivered 8. Then went silent on them for 3 weeks while they googled competitors. Almost every churn point traces back to a missed expectation or a missed touchpoint.

1. Stop leading with “50% off your first month.” It attracts people who leave the moment it ends 2. Frame month one as a membership with a strikethrough price: normally $X, first month $Y 3. Stack what they get: app access, a smart scale shipped with the first order, a monthly call with a coach or nutritionist, 24/7 patient support. 4. Make every item in the stack something they’ll use daily. A scale on the bathroom floor becomes part of their morning. 5. Build your onboarding emails around getting them to actually use the stack in the first 30 days All of these matter because: 1. You’re giving away things that lock them in, not things that make leaving easy 2. The month-two question stops being about price and starts being about losing their routine 3. First-month “jumpers” stop treating your brand like a coupon

Dear telehealth founders, All of you (I mean EVERY ONE OF YOU) need a front-end offer built around a membership, not a discount. I work with brands from pre-launch to 9 figures. The front-end offer is the single HIGHEST leverage thing in the funnel. Will write a tweet on the “how you can do it” soon.

Shopify-style cart email: pretty design, big banner, zero patients. Three-line note from your medical director: looks like nothing, books the visit.

STOP signing white label contracts based on the sales call. Nobody googles "which white label sued the most founders in 2026?" Read the actual legal agreement instead: • Do you own patient records? • Do you own payment processing? • Do you own LegitScript? • Can you migrate out? If your only research was a 45-minute Zoom call, you're already dead.

Stagnation is failure in patient retention. You cannot call yourself a real operator if your month-2 retention has been sitting at 55% for the last 4 quarters. That's not "just how it is." That's a specific email you're not sending, a specific expectation you're not setting, a specific milestone you're not celebrating. Fix one. Watch the number move.

Yes, we're expensive. Here's what Justin Ho had to say about that: "Who gives a f*ck? Expensive investments get you expensive outputs." Real results cost real money. Our clients get that.

4 signs your telehealth tracking is lying to you: 1. Ads Manager shows more "purchases" than your pharmacy shipped 2. Your CAC looks amazing but your bank account doesn't agree 3. Every conversion shows the same value regardless of plan length 4. Meta keeps scaling ads that bring in leads who never become patients Any one of these and you're not optimizing. You're feeding the algorithm bad data and paying it to find more of the wrong people.

Telehealth founders in 2026 be like: Should i use the "You left something behind 🛒" template or The "Don't miss out! 🔥 Limited time!" template Meanwhile Hims has their chief medical officer personally emailing people who bailed on their intake

Stagnation is failure in telehealth funnels. You can't run the exact same intake for 12 months and call it optimized. ✅ Reorder questions. ✅ Cut the ones nobody needs. ✅ Add a proof slide. ✅ Test the calculator. ✅ Read what people say in the feedback email and fix that exact thing next. The brands converting best aren't the ones with the best first draft. They're the ones who never stopped editing it.

Most telehealth brands ask why someone canceled in an email after they've already left. Almost nobody answers it. Do this instead: 1. Ask the reason inside the patient portal, during the cancel flow 2. Make it required before the cancellation goes through 3. Tag that reason to their profile automatically 4. Trigger a different email sequence for each reason Price? Send a multi-month plan or a one-time offer. Side effects? Send a provider note about titration and symptom management. Hit their goal? Offer maintenance. You can't handle an objection you never collected.

The Endocrine Society found 40-50% of GLP-1 quitters restart within 12 months. Which means half the patients who cancel on you aren't gone. They're just not ready yet. How I'd stay in front of them: 1. Day 0: objection handling based on why they canceled 2. Day 45-90: winback flow with what's new and any offers 3. Months 4-8: lower-frequency provider notes, softer tone 4. Rest of year one: occasional check-ins, as much as deliverability allows Whether they come back to you or a competitor mostly comes down to one thing. Were you still in their inbox when they decided to restart?

One of the worst things a telehealth brand can do is let someone answer 14 personal questions about their body, their weight, their insecurities... and then never hear from you again. FOLLOW THE FUCK UP