Daniel Pennington (@danpennington) header
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Speaking and leadership coach. I work with Fortune 500 companies in the US, Canada, and Australia to become better communicators.

Pensacola, Florida
Joined October 2009
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The cost to our organizations when communication is poor
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How much time should you take practicing your presentation? It depends on what the stakes are.
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A skilled speaker learns the power of bookending their presentations. That is, they start...and end with the same or similar material. There is a certain elegance to a presentation that is bookended. It becomes memorable. It feels more emotional.
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Misunderstood lyrics are great for a laugh 🎵 "Hold me closer, Tony Danza" 🎵 "On a dark desert highway, Cool Whip in my hair" But when we talk about our own business in public, misunderstandings aren't funny at all. A pitch is a lot of work only to have it misunderstood.
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Just how much does a team jersey matter?
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🦈 The entire pitch for Jaws was one line. It quickly identifies the hero, his weakness, his conflict, and the hurdles he must overcome in one sentence. When we really know our product we can say it in a line. When our pitch is a paragraph we don't clearly understand our product.
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This is what I help people do. There is considerable power in being known for one thing that is simple, repeatable, and important.
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We use acronyms to speed up communication, but if we aren't careful acronyms can derail our conversations.
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Most of us speak too quickly and those listening struggle to keep up. Here's an idea of how we can learn to slow down.
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🎯 Adult learners retain approximately 10 % of what they see 🎯 30 to 40% of what they see and hear 🎯 and 90% of what they see, hear, and do If we want to engage adult learners we need to get them up, active, and involved. “Adult Learning,” by Malcolm S. Knowles,
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The research is clear: ✅ 29% of employees haven’t received recognition for good work in over a year. ✅ 80% of employees would work harder if they felt better appreciated. ✅ Strong employee recognition programs reduce turnover rates by 31%. so everyone gets a trophy
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No one wins when you make your message all about yourself
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How do you know if you've lost your audience?
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Shhhh. Did you hear that? Sometimes the best ideas come from our quiet rockstars. Those who never want to be up on stage. The ones that speak quietly if at all. The ones who struggle with eye contact. But you know what? Sometimes they have the best ideas.
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The Navy Seals say, “There is no such thing as a bad team, just bad leaders.” The saying can be translated into audiences. None of them are bad…or good. They are a direct reaction to the ability of the speaker. Let's stop blaming the audience and work on our skills.
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What value is there in a presentation no one remembers? Here's a tool to enhance memorability.
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