ecom + marketing
Bali, Indonesia
Joined May 2013
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Dan retweeted
Ok here’s some points I took from @StefanGeorgi mastermind today
1. The ad becomes the highest leverage thing on the funnel and a lot of the brands are making it their “advertorial” and they send straight to PDP
2. Don’t go too deep into the avatar to a point you miss on the TAM, focus more on the mechanism rather than on a very niche avatar.
3. Hiring is still what everyone are struggling with.
4. 30 Creatives a week is enough to scale a product to 9 fig if you have quality creatives.
5. HIRE FOR OPS.
6. Taboola is nice if you put your mind into it could add 10-30k a day in spend.
7. Singing ads are printing for everyone it’s not just X noice and Yapper ads still work.
Dan retweeted
I’ll be doing $500k/week on trybe this Q4
We were running 90% AI ads all throughout 2026
But as soon as we went hard into real affiliate content they quickly became top spenders
Strategy was simple, cast a wide net at the start then double down on your top creators
And this could be an unpopular opinion, but a great creator doesn't need guidance, they don't need briefs, they don't need to be assigned to a CS
Give them the freedom to create. This is an opportunity to put new diversity into your ad account from very creative minds. If I restricted them to my DR principles only, maybe it wouldn't have been as successful
What they actually need is high upside
And to be working for a brand that can make them $30k/month+
When this is in sight, they'll do everything they can to ensure they are producing bangers only
Once you crack the formula, the only way is up
Dan dropped a lot of sauce so go read it
HOW TO SUCCEED ON TRYBE
I was one of the first movers on to Trybe.
I did a call with @LukasPakter when he opened it to the public in May, and sent the recording to @cjfeth
He is now doing 100k+ week on there [ I was too early for the $10k brand referral link scheme :( ]
and has shared it with his 500+ community.
So now the information gap is closing. It won’t be enough to just “be on Trybe”.
It’s the same situation as the DTCBoomers that ran up brands in Covid $2 CPMs, and now always complain about META.
Information gap is closing, the skill gap is the only MOAT.
What Lukas explained on that call in May is how to win in the long run on Trybe.
To outcompete everyone, you need to do 2 things:
A) Invest in your creators, find the fat girls on the treadmill and train them up.
Lamine Yamal doesn’t want to come play for Villa.
But in the Championship Jack Grealish could improve, take them up, give the club MORE BUDGET to sign better players, and re-invest back in the club.
B) SAS squad will beat an average army. Product seed out to as many creators as you like and offer training to upskill them.
BUT you should think of your creators like Creative Strategists.
I would rather than 1-3 ELITE Creative Strategists making me 30 concepts per month.
Than have 100 Average Creative Strategists making me 10 concepts per month.
Most Trybe creators make all their money with 1 brand, and it takes creators quite a lot of time to (20-30 videos) to really learn a lot about your brand / your market / your audience / what performs well.
I will never sign a creator on retainer who isn’t willing to make me 30 videos per month, and a lot of these are 3-5 minute HarryDelMege yapper styles, so it requires a big time commitment from them.
They’re only going to be willing to invest this time into your brand if you invest in them first, and incentive them.
If you want the call recording I talked about with the founder Lukas in May, just reply to this tweet and I’ll DM it to you.
