Chris Gadek

Based. Not many founders/CEOs have the balls to do brand marketing. Most just live in a perpetual cycle of performance ads. @NStoronsky on @davidsenra’s podcast. “If you’re a digital bank, you don’t have branches. People don’t see you physically, so they trust you less by definition compared to HSBC, Lloyds, JP Morgan Chase." "So how do you build trust? In performance marketing you pay per impression, and there are a lot of spaces in the physical world you can buy that also produce impressions, at a much cheaper price. We bought almost 50% of all airports in Europe. Simple math. How many times a year people travel, how many times they’re in the airport, how many impressions we produce, how much it costs us. There is arbitrage to performance marketing.”