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Darrick Li (@darrickli) profile picture

Darrick Li

@darrickli

-dehrik- Senior Leader, Creative Marketer, Chef Always in Training, Father of 2. The views expressed are my own and not of my employer.

 Toronto
Joined April 2009
  • Tweets1.9K
  • Following432
  • Followers258
195Media
Photo by Darrick Li (@darrickli)Photo by Darrick Li (@darrickli)Photo by Darrick Li (@darrickli)Photo by Darrick Li (@darrickli)Photo by Darrick Li (@darrickli)Photo by Darrick Li (@darrickli)Photo by Darrick Li (@darrickli)Photo by Darrick Li (@darrickli)
Our groundbreaking Pricing Intelligence suite is going north of the border! SMI's exclusive Digital CPM and Linear TV effective CPMs will bring the Canadian market visibility into the cost of reaching viewers on OTT, Online Video, and Linear TV and listeners on Digital Audio.
Media In Canada (@MediaInCanada) profile pictureMedia In Canada@MediaInCanada6 Apr 2022
SMI releases suite of tools to offer more insights into ad pricing bruni.co/3LHlm0o

SMI releases suite of tools to offer more insights into ad pricing

The Canadian Pricing Intelligence Suite addresses the need for better visibility into cross-screen spend and pricing.

mediaincanada.com
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Darrick Li retweeted
IAB Canada (@iabcanada) profile picture
IAB Canada@iabcanada29 Oct 2021
Darrick Li from @SMI_Data is taking us through the third of a quarterly series whereby we look at the national advertising spend in Canada. #OurCommunityUninterrupted #AdSpend #Webinar #DigitalSpend
Image from IAB Canada (@iabcanada)
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Darrick Li retweeted
Variety (@Variety) profile picture
Variety
@Variety22 Sep 2021
With that, #SNL’s value has increased noticeably. A 30-second spot this season and last cost around $180,000, according to ad spending tracker Standard Media Index. The average cost of a 30-second perch for the 2015-2016 season totaled around $89,500. bit.ly/3CFH4x4
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How has the return of live sports in August changed the ad revenue share amongst Canadian networks? Join @FennessyJames next at 11a ET as he reveals the national data. #FTVACanada hubs.li/H0x34jT0
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Join @darrickli Professor at @SenecaCollege and Sr. Director at @comScoreCA for a full-day seminar on media measurement and research. Learn more: ow.ly/XCkD50i3G6e
Image from Canadian Marketing Association (@CdnMarketing)
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Nobody is allowed to play as the Warriors on NBA 2K17. We can all agree on that, right?
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.@darrickli: From a digital standpoint, there are few dirty little secrets: ad-blocking (~17% in Canada), invalid traffic, etc. #RTDNA2016
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#kobebryant #stephencurry #DeMarDeRozan #KyleLowry #jamesharden #lebronjames #NBAAllStarTO
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Darrick Li retweeted
Elaine Li (@elainewli) profile picture
Elaine Li@elainewli23 Apr 2015
Viewable impressions are higher with CPG. I just breathed a sigh of relief! @comScoreCA #IABxpro
Image from Elaine Li (@elainewli)
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Darrick Li retweeted
Ruslan (@UseinovRuslan) profile picture
Ruslan@UseinovRuslan14 Mar 2015
Talking about sport SM campaigns. . . PanAm ads in Toronto @darrickli @DinorahFloresdf – at Toronto, Ontario
Image from Ruslan (@UseinovRuslan)
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What is the value of a digital ad if it isn't viewable? Find out in our latest whitepaper: cmsc.re/JnP9D
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It may be day one but @darrickli has an awesome class. Super engaging, which is needed at 8:55 on a Saturday! #smd202
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Big game tonight. Let's show them who should lead the East! #RTZ #wethenorth Kyle Lowry #nbaballot
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Retweet this to VOTE Kyle Lowry and for a chance to win a signed jersey, playoff tickets and more! #NBABallot #RTZ
Image from Toronto Raptors (@Raptors)
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Kyle Lowry #nbaballot
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#RIPStuartScott you will be missed by the broadcasting and NBA family!
My #AirFryer buttermilk fried chicken is getting better, no? #dRoksKitchen #whatsfordinner… instagram.com/p/xNcIUMzbkA/
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The seasonal Toronto bobblehead lineup, in advance of tonight's @raptors season preview. #RTZ… instagram.com/p/uoKJ_bTbhd/
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