working on @altalogy - a design and engineering studio behind @langfuse, @rollupsHQ, @morningbrew, @chemistry, @hummingbirdvc, @intelligenceco and more.

Joined April 2014
New HQ is coming together nicely
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What we’ve noticed is that it’s much harder to get actionable design feedback these days. What would normally be communicated to a designer is now communicated to claude code instead, and the prototype is viewed as the solution. Many don’t even notice 99% of the context and hard work that’s been lost along the way. Don’t get me wrong, there are still people who value design, conversation and process, and who care about the quality of the output. But unfortunately, I suspect the trend will continue, and more folks will default to “yeah, this is directionally correct, will fix it myself tho.” In the end, designers and the people they build for will both struggle alone.
struggle together i learned programming and design by trying, failing, and trying again. when i hit a wall, i figured out how to climb it. read something i barely understood. took things apart. asked someone for help. started over. when i began my career, i kept doing things i had never done before. trying different ways to make something work. when i stopped learning, i moved on to the next struggle. many things i made weren’t very good. but after enough rounds, something stuck. what once took so much effort became part of how i thought. i could feel something was wrong before i knew how to explain it. it became like water. i think about what went into that. the bug i couldn’t fix. the design that looked right until someone used it. the conversation that made me realize my flaws. now we can ask a machine. i’ve made things with these tools that i might never have made otherwise. i don’t miss every tedious task. but i wonder what happens when we remove the difficulty before we understand what it was teaching us. we ask. something appears. it works well enough. we move on. we learn how to get results without necessarily understanding how it works. and because the result looks complete, it becomes easy to miss the questions we never learned to ask. there is another side to this. working with people is uncomfortable. everyone wants something different. everyone has a history you don’t know. someone cares about a detail you think is unimportant. someone pushes back when you want to move. someone needs time when you feel certain. it takes a while to find each other. but sometimes, after struggling together, you become a band. you know who notices what you miss. who can pull an idea apart without killing it. when to step in, when to slow down, when to let someone else carry the rhythm. you share something unfinished. admit you don’t know. hurt each other, apologize, try again. eventually you make something none of you could have made alone. some of my closest friendships came from working this way. smart, caring humans who saw me confused, wrong, tired, excited. people i could be vulnerable with. people whose ideas changed mine. i worry we are making it easier to avoid that beginning. an agent is always there. patient. ready to keep going. talking to it can feel easier than reaching toward someone who might misunderstand you, disagree, or have somewhere else to be. sometimes that ease helps. but if we keep choosing it, where do the friendships begin? i picture each of us with our own agents. our own explanations. our own little worlds. making more things, with fewer reasons to leave the screen or work through a difference with another person. and these worlds aren’t entirely ours. they run on machines in server farms, owned by companies, shaped by interests we may not see. we bring them our questions, our work, our loneliness. they become part of how we understand what is real. is that freedom? or a comfortable kind of confinement, where everything responds to us but fewer things reach us? i don’t think pain makes something good. there are struggles nobody should have to endure. but i don’t want to lose the difficulty of learning something unfamiliar, or getting to know someone who isn’t like me. maybe we need tools that help us spend more time with the world, instead of giving us fewer reasons to enter it. tools that make it easier to find people, share something unfinished, and work through what we couldn’t figure out alone. sometimes i want to close the laptop. sit with people i love. play something we haven’t figured out yet. miss a note, lose the rhythm, listen until we find each other again. like a jazz band. everyone bringing something different. nobody knowing where we’ll end up. i don’t want a life without struggle. i want people to struggle with. something we can feel, change, and make our own. music we couldn’t have made alone, instead of the silent static of the server farm.
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Old movies warned us about the firms that have management in their name
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Dawid Cedrych retweeted
To all designers, and those who work with designers. Fuck “AI-terating” and tool jerking. Less is more. Expertise is not choosing “best version” out of 100 and fine-tuning it. Expertise is having visual library in your own brain that big that even your first version slaps because it was treated with care and intention. And then the second one does that too, being entirely different. And you can explain both - because it’s you who’ve been there. Being a master means intuitively knowing what doesn’t work and what does. You absolutely don’t need to use all the available tools just to be able to “iterate” more. You are being fooled that it saves you time. It doesn’t. It just cuts your brain ahort making you think that you’re more efficient. Do good work. No, do damn good work. Yourself. Be slow and intentional with it. And if someone doubts that - explain why that matters.
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Dawid Cedrych retweeted
there is one universal truth: you have to use emotion for acquisition & substance for retention. you can apply it to products, dating women, whatever. the same damn principle applies everywhere: what gets someone interested is rarely if ever the same thing that makes them stay.
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Maybe the simplest definition of taste is the ability to recognize the effort and intention behind a thing.
Counter argument: Not only is taste subjective, it's a moving target. As soon as [tasteful thing] becomes easily replicable, it stops being tasteful. Taste is a status game with a strong defensibility mechanism. That's why the term is so fuzzy and ill-defined. Vagueness is the whole point. It's meant to be hard to copy.
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Congrats to our friends at Lightsprint on their seed! “Hey, you’re a {your non-developer role}, but you can build in real time with developers, and your insight shapes the product as it happens.” It’s the message we built Lightsprint’s brand and narrative on. Shoutout to @wojteklosa @arcadius_c @tomasz_antas and @hajduga70682 for a great summer sprint!
We're excited to announce that we have raised a $6.1M seed led by @645ventures, with @ycombinator, @January_Capital , @RebelFund_VC , @sterlingroadvc , @transposevc and prominent angel investors including @nejatian @iEchoic @sternhenri @ooshma 🚀 AI prototypes were act one. Act two is PMs, designers and ops shipping high quality PRs on the real codebase, even across multiple repos, with engineering in control of every merge. Story in @BusinessInsider 👇 businessinsider.com/lightspr…
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Roads Not Taken, vol 1. Animated graveyards of directions we killed on the way to launches coming soon.
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Halfway through "The Inner Game of Tennis". It explain sports like skateboarding exceptionally well. You learn how to lock into a crooked grind by countless trials. You don't calculate the speed or pop. Your body learns how to do it without you being able to explain it.
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Dawid Cedrych retweeted
There may not be many people left in 10 years who can write, or want to read, things longer than a page or two. But there will be at least a few of us, and we'll be a powerful club.
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Dawid Cedrych retweeted
branding, in its purest form (which it used to be closer to, imo) is the expression of PUSHNG culture it does feel that large rebrands today feel like a reflection OF culture
Vintage branding has a kind of confidence you don’t see much anymore.
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Dawid Cedrych retweeted
AI is making it much easier for amateur designers to find references, imitate them quickly, and look talented on social. It’s never been easier to look good without being good. Best of luck to clients out there
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We got obsessed with reducing manual execution. All should be automated, all created by AI when possible, so we get more time for *planning and thinking*. For me, most ideas come when I do stuff manually, work with a raw material. And raw materials doesn't mean I need to be a sculptor or a painter - it can be that google doc you manually edit, heck even the excel sheet you manually check
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Dawid Cedrych retweeted
Alright. I want you to read this. Earlier today, I released a new component. What you see is the finished result. What you don’t see are the days of planning, research, testing, designing, simplifying, throwing ideas away, and trying again before I felt it was ready. Within hours, it had been copied and ported to another framework by pointing an agent at my code. Of course, it’s open source. They were allowed to do it. And I’ve been around long enough, with multiple successful products, that I don’t care. But what if this was someone’s first product? What if they spent months building it, launched on Friday, and by Monday it had been cloned by agents, repackaged, and made free? What happens when your second product is copied? Your fifth? Your tenth? What happens when every new idea immediately becomes the next prompt? What happens when your roadmap, your changelog, and your launch announcements become someone else input prompts? What happens when models become good enough to copy bigger ideas? What happens when “just execute better” stops being the answer? What happens when “just build bigger” or “think wider” stops being enough? What happens when both ideas and execution become cheap? What happens when the creator pays the full cost of creativity but everyone else pays nothing to reproduce it? What happens to creativity when AI makes copying effectively free? What happens to the will to create when AI makes copying effectively free? Look, copying is not new. Copying at this speed, cost, and scale is. People will tell you to think bigger. But nobody starts "bigger". Every one of us here started by making something small. You keep going because, somewhere along the way, the work is rewarded. Maybe people use it. Maybe they pay for it. Maybe they simply recognize the thought, effort, and care that went into it. Copying once demanded effort. You had to study the work and understand it to copy it. That effort created appreciation for the person who made it. Not anymore. Creativity begins with small steps. If we make those first steps feel pointless, we don’t just lose small products. We lose the people who might have gone on to build the big ones. We are uniquely positioned here. We get to use and experience this life-changing technology before almost everyone else. How we use it will set the default everywhere else. That default will spread to writing, design, music, research, and every other field where someone still has to take the first creative risk. We can use AI to build great things. Or we can use it to strip every new idea for parts. We decide.
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Lord give me the confidence and innocence of a design studio publishing on their blog "What is MVP design?" mid-2026
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After years of "sorry, we don't have case studies," we finally added this tab to our site. One rule: no generic content. No "we streamlined this," no "we made user-friendly that." If you find it otherwise, let me know! To fellow builders: we included iterations and the explorations that didn't make it wherever they add to the story. Launching today: @intelligenceco @rollupsHQ @langfuse @newionpartners
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