when we took over

This is the exact scorecard we use at DecimaLabs before a YouTube idea makes it into production. I’m giving you the framework so you can use it on your own channel. Here’s how to use it ↓ Take the exact video topic you’re thinking about making. > RUN IT THROUGH ALL 7 FILTERS Give it a score from 1 - 5 for: - Buyer intent - Differentiation - Audience size - ICP relevance - Proof available - Discovery potential - Business relevance 1 = weak 3 = workable 5 = strong Don’t overthink the number. The goal is to spot where the idea is weak. > USE THE WEAK SCORES TO IMPROVE THE IDEA Low discovery potential? → Change the angle or packaging. Low ICP relevance? → Make the topic more specific to the buyer. Low proof? → Add a case study, example, screenshot, or real result. Low buyer intent? → Tie the topic closer to a problem people actually pay to solve. Low differentiation? → Add a stronger opinion, new framework, or different point of view. Low audience size? → Broaden the topic without losing relevance. Low business relevance? → Ask whether this video would actually help attract, educate, or convert the kind of client you want. Then score it again (that second score matters more than the first one). > THEN MAKE THE CALL 28 - 35 → Record it The idea is strong enough to move into production. 21 - 27 → Rework it There’s something good there, but one or two parts still need work. 20 or below → Drop it for now Don’t spend hours scripting, recording, and editing an idea that still has obvious weaknesses.

a lot of ai is mindfuck. stuff you shouldnt be wasting time & money in the first place. install ai, do what you are already doing with ai, that’s it. unsubscribe from all the stuff because of marketing hype just because ai can do something, doesnt mean that it should.

Corey Ganim walked away from a $16M e-commerce business. Now he’s publishing YouTube videos that often get a few thousand views to sell AI consulting. And it’s working. His content is ridiculously specific: → How to sell a $999 AI assessment → How to build an “AI Concierge” retainer → How to audit a business for AI opportunities → How to save teams 5+ hours per week with AI → How to turn those assessments into implementations That specificity does a lot of the qualification for him. Someone watching a 20-minute breakdown on how to audit their company for AI opportunities already has a real operational problem in mind. They’re trying to figure out: → Where AI can actually help → Which processes are worth automating → What implementation would look like → How much outside help they need Corey’s videos answer those questions before the sales call. That means the content itself starts building trust, showing his process, and making the offer easier to understand. The production is simple too. Mostly screen shares, real workflows, and Corey talking through exactly how he does the work. For this type of B2B content, that format gives prospects something very useful: proof of how you think. They can see the decisions you make, the steps you follow, and how you approach a real business problem. The business behind those videos is where it gets interesting. His $999 AI Assessment leads into $3K–$10K implementation projects, with Corey saying roughly 40% of buyers move into implementation. He’s also built an AI Concierge offer doing around $8K/month, with clients paying roughly $1.2K–$2K/month. This is a good example of why I don’t care if every video gets 100K views. Corey is speaking directly to business owners already thinking: “I know AI could help my company. I just have no idea where.” By the time one of them books a call, they’ve already seen: → How he thinks → How he diagnoses problems → What he recommends → What the first offer costs → What working with him actually looks like The video is already doing part of the sales process. It attracts the right problem, educates the buyer, builds trust, and makes the next step feel obvious. Follow me for breakdowns on what’s working (and d*ing) on YouTube right now.

best time to build your personal brand on youtube

“WhErE dO i FiNd CoNtEnT iDeAs?”

understanding the demands (capital, talent, resources) of a business model is so underrated i wish i knew before i started out. you can have the most talented engineers to build a superior product and still lose to a VC backed operation, simply because they have the distribution before you could. or if you’re trying to sell creative services to enterprises but wondering why they’re going with a more expensive productized service with an inferior output instead of you… you don’t understand the business model. i listened to @awilkinson story of how he poured $10M into a project management software and thought he could compete against a meta co founder who raised a bunch of money & started Asana with $100M + VC money. learning from others mistakes has been my superpower. consuming every podcast i can about business kept me from starting a bunch of useless delusional side projects that would never go anywhere.

not a surprise after Atlassian acquired it

another one down

Why you keep getting 47 views

You are over editing your videos and it is k*lling your reach 1. Reduce cognitive load Sometimes there is just too much happening on screen. A zoom. Then a graphic. Then text. Then another sound effect. At some point, the viewer stops listening to the actual idea. The edit should help them focus, not give them more things to process. 2. Protect retention Overediting can get tiring very quickly. If the music is too loud, the cuts never stop, and something changes every few seconds, the viewer has no room to breathe. You still want good pacing. Just not so much movement that it becomes exhausting to watch. 3. Make expertise easier to trust Business content performs better when the viewer can clearly follow your reasoning. The edit should help them understand how you think, how you reach conclusions, and why your advice is credible. 4. Control attention Editing should be a complement to the video and not the other way around. The viewer should still be focused on the person speaking and the idea being explained. Use zooms, graphics, text, and sound only when they add something.

I’ve spent the last few years running B2B YouTube channels for founders. Here are 20 things I wish more business owners knew before starting:

man this is real. the only real thing that changed is how you interact with tools that you are using. before you used to do a lot of clicking, now you are managing it 'agentically' in a chat box via MCP connections. you still need to know what you're doing, be able to articulate it, direct it, make decisions, and generate a valuable output.

stay delusional

“I dOn’T kNoW wHaT tO pOsT”

tuesdays are for 1 of 10s

Before you blame the algorithm, check these 4 things first: 1. Strategy Decide exactly what your channel should be known for. Your videos should repeatedly serve the same type of viewer around the same core problem. That gives YouTube clearer audience signals and gives viewers a reason to watch more than one video. 2. Packaging Your title and thumbnail decide whether the video gets a chance. The job of packaging is to make three things obvious: → What the video is about → Why it matters → Why someone should click now A strong video with weak packaging usually stays invisible. 3. Production Production should make your expertise easier to consume. Prioritize: → Clear audio → Tight pacing → Real examples → Useful screen shares → Visuals that clarify what you’re saying The goal is comprehension and retention 4. Distribution Once the first 3 are solid, focus on publishing consistently. For most B2B channels, one strong long-form video per week is a good baseline. Consistency gives YouTube more data, gives you more chances to find winning topics, and builds a library prospects can discover over time.