marketing @brettonai | vancouver to san francisco 🌁 very busy, ambitious, and sleepy
San Francisco
Joined December 2023
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It is a rare luxury to actually enjoy spending time with your colleagues, in and outside of the office 🥹
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October felt like it lasted about five minutes and five years.
We rounded up the month’s biggest banking news and everything the Bretton team has been up to in the first issue of The Bretton Vault. Take a read:
October was a big month in banking, and an even bigger one for our team.
We rounded it all up in The Bretton Vault, our new monthly recap of the news compliance teams should know and what we’re building.
Here’s what’s in issue one 👇
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.@EthereumDenver was one for the books! Grateful for everyone I had the chance to see.
This was a big moment for @PerleLabs. We:
• Spoke across Multichain Day, RoboCon (@PrismaXai), Proof of AI (@GoKiteAI), and Open AGI Summit (@SentientAGI)
• Delivered a keynote on sovereign data + AI trust
• Talked to so many of you about keeping humans meaningfully involved as AI scales
Behind the scenes the team:
• Secured a stacked lineup of speaker opportunities + panels
• Coordinated logistics across multiple events
• Picked vendors, built the decks, and managed logistics from planning to on-site execution
• Designed and shipped merch (that made it on time 🙏)
Everything we set out to do, we did.
And the interest was real. Agentic was everywhere, but the deeper conversations were about trust, verifiability, and what it takes to deploy AI in high-stakes environments.
In between all of that I:
• Reconnected with friends from Vancouver 🤍
• Met new internet friends IRL
• Visited the coffee + sushi scene in Denver (which was great 👌)
Leaving feeling extremely energized and grateful to be there ✨ . On to the next!
Hot (or not so hot) take from a marketer that spends too much time online.
AI fatigue is a real thing.
As someone that lives and breathes content, it’s easy for me to notice it in all the graphics, captions, tweets, and articles.
Yes I use AI every day. I'm definitely not anti-technology. But I think we’ve officially crossed the line where people are not only outsourcing their workload, but their voice.
Marketing used to be about connection. Now it’s all about speed, volume, and generating the most output.
And in that race, we’re losing a few things:
• Real, raw opinions
• Imperfect phrasing that sounds human
• Perspective shaped by lived experience
You can’t automate these things or prompt a personality. Being real will always beat being perfect. Every time.
At @SentientAGI’s OpenAGI Summit!!
Last chance to find the Perle team at @EthereumDenver 😎
dahlia retweeted
We’re closing out our @EthereumDenver run at one of the most talked-about AI rooms of the week: Open AGI Summit by @SentientAGI.
@AhmedZRashad is giving a keynote at 5:20PM on Trust is the New Compute: Why Sovereign Data Wins the AI Race.
The Perle Labs team will be at our booth all day at the event. Come by, say hi 👋
dahlia retweeted
Wow, what a turnout tonight at Proof of AI🤩
PACKED room and a ton of interest in scaling human-in-the-loop AI.
Shoutout to @Henryleemr for the questions, @gilswrld, @MattSchmenk, @imyoungsparks, and our CEO @AhmedZRashad for a great panel.
Big thanks to @GoKiteAI for having us!
at @EthereumDenver overhearing a convo
“I just learned bitcoin is crypto but crypto isn’t bitcoin”
I love this space
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dahlia retweeted
We’re starting soon. Catch @AhmedZRashad speaking at @RoboCon_AI!
Ps. We have cool swag 😉
Today!!! Excited to catch our CEO @AhmedZRashad speaking at @RoboCon_AI on Coordinating Human Intelligence for AI with:
@oleg_golev Head of Product @SentientAGI
@castorhat Co-Founder & CEO @PrismaXai
📅 Panel time: Feb 18, 2:05–2:30PM
dahlia retweeted
This is big news: we just hit 2 major milestones.
1M annotators have now contributed to the Perle Labs ecosystem and more than 1B total points have been distributed.
To put that into perspective: Perle Labs launched in beta last fall, and Season 1 only went live in Jan 2026.
That’s 1 million people contributing real human intelligence to AI systems.
This isn’t synthetic training data or an opaque pipeline.
It’s human judgment, at massive scale.
To everyone contributing + verifying: you’re helping build the sovereign data layer for the future of high-stakes AI.
More to come!
