
ALT Social media infographic for the 125th Anniversary Fellows scheme. In the top left corner is the University of Birmingham logo, below which is the text ‘This is your opportunity to become one of our 125th Anniversary Fellows and Chairs.’ In the bottom left corner is the text ‘We advance We Activate’ above the URL ‘birmingham.ac.uk’. In the centre of the infographic are three images separated by four white lines that meet in the centre. The first image is of an elderly white woman looking into a microscope whilst placing something underneath it. The second image is of two men on a small boat, paddling on a river made orange form the sunset. The third image is a close up of a material with a hexagonal tiled structure.

ALT Ultimately, The BMJ wants to publish the gold not the mould, the frankincense not the makes-no-sense, and the myrrh not the urrgghh. Many other topics could have been mentioned, and for further guidance readers are directed to the BMJ Statistics Notes series (written mainly by Doug Altman and Martin Bland), the Research Methods and Reporting section of The BMJ,84 and other overviews of common statistical mistakes.8586

























