Leonardo De La Rocha (@delarocha) header
Leonardo De La Rocha (@delarocha) profile picture

Engineer turned pixel pusher turned design exec. Design leadership @spotify. Formerly @intuit. @facebook, @yahoo

San Jose, CA
Joined October 2007
Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)Photo by Leonardo De La Rocha (@delarocha)
My design taste, broken down: I am The Quiet Architect. My eye leans system and reduction, and the line runs through Rational Avant-Garde, Bauhaus, and International Style. Mine: ldlr.design/taste/?v=BABBAAA… Take it: ldlr.design/taste/
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I just published: They Can’t Ask for What They Can’t See medium.com/p/they-cant-ask-f…
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I just published Ship It in One Room First medium.com/p/ship-it-in-one-…
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I just published Prioritization Isn’t Real Until the Swap Is Named medium.com/p/prioritization-…
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Check out my latest article: Listen for the First Crack linkedin.com/pulse/listen-fi… via @LinkedIn
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AI doesn't automate design. It exposes what design was actually responsible for all along. ldlr.design/post/design-futu…
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Leonardo De La Rocha retweeted
i never thought this would happen in my lifetime @nuggets #NBAFinals
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Leonardo De La Rocha retweeted
As design elements are created, they are often named after real-world metaphors. Over time those real-world metaphorical connections get lost. Megan Ng has taken the time to document the metaphors from common UI components. uxdesign.cc/why-do-we-call-i…
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Design Outcomes: Principles for building Stellar Products delarocha.substack.com/p/pri…
Leonardo De La Rocha retweeted
In the latest 3x3, we asked three Spotify Design leaders to answer this question in three sentences👇: What skills have helped you lead a design team successfully?"❓ For @delarocha, it's all about data fluency. Read why: spoti.fi/Leadership ✨
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Had a great session with I-Chun Chou on @ADPList today! It was amazing and mentorship is always rewarding - love this community! Can’t wait to chat with more people. Join the network with me: adplist.org/members/i-chun-c…
Building a connected team before bringing your disparate products together can help create a lasting culture of compromise and collaboration that accelerates innovation post-convergence. delarocha.substack.com/p/the…
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