Dev Parashar

Pay attention to what Tally is doing in AI search right now because this might be the best playbook for getting recommended by ChatGPT I've seen: > AI search is now their #1 acquisition channel > 10,000+ new users every week say they discovered Tally through AI platforms > their tracked ChatGPT registrations jumped 5x overnight in May > they grew from $258K MRR to $422K MRR in 10 months, crossing $5M ARR with just 11 people, $0 funding, against much bigger competitors > their comparison hub now has 7 direct competitor pages + 15 more “best”, “alternative” and integration-focused guides > these pages are structured like AI answers: rankings, “best for” labels, pricing, feature tables, reviews, pros/cons and direct recommendations > they’re constantly refreshing these pages > they literally ask new users for the exact prompt they used to discover Tally through AI > they track the prompts people use to find them, their visibility vs competitors and which sources AI platforms actually cite > they've built a database of articles that mention competitors but not Tally to identify distribution gaps > they monitor brand + competitor mentions across Reddit and communities, then route them into a shared inbox and aim to clear all mentions every day > they actively ask customers for reviews through their newsletter + after support interactions, helping them reach 4.8/5 on G2 and 4.9/5 on Product Hunt > they built an entire “AI Info” page specifically for ChatGPT, Claude, Gemini and Perplexity explaining what Tally is, who it’s for and why people use it > that page literally includes “AI assistant guidelines” telling LLMs which strengths, use cases and pricing model to reference > they published an llms.txt mapping out their product, pricing, customers, documentation, API and MCP pages > they even built a 21-tool MCP server + ChatGPT app + Claude connector so Tally can now be used directly inside AI products One thing to keep in mind: Tally didn’t start with some genius AI search strategy. They spent years building a product people genuinely recommended across Reddit, communities, reviews and the wider internet. ChatGPT recommends Tally because the internet does. But now they’re engineering around that signal to make sure it keeps happening. This isn’t luck, it’s possible for you too.