👋🏾 the AI marketing guy | 10+ yrs in marketing | most recently » growth/marketing @heygen labs
SF
Joined March 2011
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@ new followers since moving to SF(!) — allow me to reintroduce myself:
I'm Devan (day-vin), and I've spent my entire life in marketing. education started early, I started attending my dad's @uclaanderson marketing classes at ~11. I started a clothing company at 15, a tech startup at 18, and have been working in tech ever since.
I ended up going to @babson, I consulted on early stage growth at some startups, I led growth at some other startups, and most recently I was building/launching new AI/video products @heygenlabs. now I'm onto something new, still lowkey for now, but ask me about it 👀
if we haven't already gotten the chance to know each other, my DMs are open and I'm excited to meet you!
if you're interested in the long story, link's in my bio
who’s running the creator program at @OpenAI? 👏🏽
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I’ve known @bykahlil for years and have been watching him build @naturalpay since day 0
his clarity, tenacity, and rigor has genuinely inspired the way I move as a founder
congrats team Natural for coming out of stealth!!
210 days ago, @naturalpay was just a one-pager and a memo.
Today, we’re coming out of stealth.
Natural is the agentic payments platform powering frictionless money movement between agents, businesses, and consumers.
Wallets. Payments. Ledgering. Routing. Identity. Compliance. Credit. Observability. Risk.
Everything needed to move money. Engineered for agents and designed for humans.
These primitives give you the ability to transact without becoming a payments expert or stitching together a dozen fragmented tools.
Huge thanks to our team of 10 (soon to be 25), our early investors, and the supporters who believed in this vision from the start.
If you want to help shape how money moves over the coming decades, we’re hiring.
And if you’re building agents you should probably be moving money too. Reach out.
Read more about Natural and the products we’re launching in the blog below.
natural.co/blog/introducing-…
we’re entering a second golden age of creative advertising and I couldn’t be more excited
this campaign is art, congratulations to everyone involved
Devan Sood retweeted
>be @devansood
>dad is a marketing professor
>started attending his classes as a kid
>helped with his mom’s small business
>started a clothing brand in high school
>built his first tech startup at 18
>spent the last decade doing growth for early-stage companies
>launched multiple AI video products at HeyGen
>feels a calling to build an AI-first marketing product
>starts working on a prototype
>tries Boardy to meet people
>gets introduced to @WuyepRaynan
>young indiehacker, already building his own product
>convinces Raynan to work together part-time
>few months later, v1 is out and amazing
>Raynan stays on as a founding engineer!
Devan Sood retweeted
master has given dobby a sock! dobby is FRRREEEE!!!
ALT a hand holding an open cardboard box with the OpenAI logo printed on the inside lid. inside, white ribbed socks with the OpenAI logo embroidered in blue sit nestled in brown crinkle paper packing material, with a black “OpenAI” label tucked in front.
This 1000000% xitter.cf/huinguillaume/status/2…
prediction: 2026 will be the year of fashion’s influence in tech
I know, “fashion already influences tech!” but not in the way that it’s about to
the cinematic launch videos, the world-building, the viral drops; the taste parallels are everywhere now
I’m already feeling it
Charlie Smith Leaving Loewe for Nothing Technology trib.al/kIwOrtv
as AI makes executing these tactics easier, this is exactly how marketing campaigns will go live
- creative v1 was done in minutes
- fast and easy to ship
- turnaround in <1 work day
so exciting
startup success is mostly a combination of good timing + not quitting
took me a long time to realize the weight of that
I have so much respect for Balaji that I have no notes
but if he wants a better Multilateral Summit fit I’m happy to help
