I spent a decade producing reality TV, including Bar Rescue. Then I left and started making videos about being a dad. 100M+ views and 30+ brand deals later, I’m sharing what TV taught me about content that most creators never learn. That’s what this account is for.

I just heard Gary Vee say he posts 900 pieces of content a day. So what’s your excuse?

What did your parents say to you as a kid? Drop yours below. #the90s #parenting

Does anyone on X talk about dad life or work/life balance? I only see hustle culture on here 🤷🏻‍♂️

Heading to Blockbuster was always a good time. Unless the new release you wanted was out of stock 📼

Amazing time checking out the Ecto-R1 by @Rivian and watching Ghostbusters with my daughter. #ghostbusters #halloween #rivian

Seeing a lot of folks on here making money on X. Let’s be honest, how much are you actually making?

Seems like X is just tech and AI. Anyone on here talking about anything else?

The best way to start the day is with ☕️ buymeacoffee.com/chaosintoco…

Thanks, Obama 📈

How it started vs how it’s going. Back on stage after almost 20 years 🎤

Chatting with dads about chaos in parenting. Should I make this a regular series?

Dads out there need your support. Super Dads alert yoursuperdad.org/devin-mcgov…

Spent 10 years making sure people didn't change the channel. Turns out creating content has similar rules.

You won’t believe what I did next! If you are curious comment below and I will tell you. 👇

Parenting back to school

I lost my job at 45 after a decade in reality TV. Honestly I wasn’t sure what to do. I just knew I was a dad with a camera and a lot of chaos. So I picked a lane. Parenting. The real messy stuff, not expert advice. And I started posting about products I was already using, in the middle of the chaos. Brands started reaching out because the recommendations were real. And because my audience was specific, the people watching were exactly who those brands wanted to reach. Less than two years later I'm at $10K a month. Not because I had a huge following. Because I had the right people paying attention. Turns out you don't need a big following. You need a clear niche and products you genuinely use. Trust is what gets you paid.