Dave Gustafson

Does Your SEO Reporting Still Reflect the Searches That Drive Your Business? Your monthly SEO report arrives. Several keywords have moved up. Organic traffic is holding. A few long-running terms are sitting comfortably in the top three. rfr.bz/td0f00372

Which Nearby Cities Should Your Service Business Target for Growth? A regional fire protection contractor is willing to send technicians 45 to 60 minutes away for inspections and sprinkler work. The company has already completed jobs in several nearby cit rfr.bz/t828a94e4

The Search Authority System Behind Rankings, AI Citations, and Better Leads Two businesses can rank on page one for the same service. Only one may appear when a buyer asks an AI tool for recommendations. A buyer may decide which providers are worth consi rfr.bz/tbdb10639

AI Search Traffic Is Small. Its Business Impact May Be Bigger Than Your Analytics Show Look at AI traffic in your analytics, and it’s easy to dismiss it. The traffic share is often small. The more useful question is what those visits are worth. AI referr rfr.bz/t3a1dfda5

WSI Client Success Stories: 3 Businesses, 3 Growth Challenges, and the Strategies Behind Their Results A refreshed website, a new ad campaign, or a stronger search strategy can all play a role in growth. Their value depends on whether they solve the busin rfr.bz/t6161213f

When AI Search Recommends Your Competitors: What to Track and Fix First The competitive set buyers see in AI search can look very different from the one your business is tracking. A company may appear in ChatGPT, Google AI Overviews, Gemini, Perplexity, rfr.bz/t53e18918

Building an AI-Ready Website: The Signals Search Platforms and Buyers Look For An AI-ready website makes it easy for search platforms to understand what your business offers and easy for prospective buyers to decide whether you are relevant, credible, and rfr.bz/t9af6b8db

Ryan Kelly and Cynthia Mordecai Named WSI Agency of the Year WSI, a global network of digital marketing and AI consultants, has named WSI Smart Marketing, a Santa Rosa-based agency, its 2025 Agency of the Year. The recognition, presented at WSI's 2026 Glo rfr.bz/t58fd6039

WSI Names Alison Lindemann Brand Ambassador of the Year WSI, a global network of digital marketing and AI consultants, has named Southern California consultant Alison Lindemann its Brand Ambassador of the Year. The award recognizes the trusted relationshi rfr.bz/t0f65b473

How to Get Your Business Recommended by ChatGPT A buyer looking for a payroll provider, cybersecurity firm, commercial contractor, or marketing agency can now ask ChatGPT for a shortlist and get an answer in seconds. If your company isn’t included, the pr rfr.bz/ted98b99e

WSI Names Peter Jasniewski Recipient of Its Nick Lattanzio Lifetime Achievement Award WSI, a global network of digital marketing and AI consultants, has named Peter Jasniewski the recipient of its Nick Lattanzio Lifetime Achievement Award at the company's rfr.bz/td131d311

Local Services Ads Are Moving Into Google Ads: How to Prepare Your Business Google is bringing Local Services Ads into Google Ads, placing pay-per-lead campaigns alongside other campaigns a business may already manage in the platform. The ads will conti rfr.bz/t7732944d

Video Marketing That Builds Trust Across Search, Social, and AI When providers make similar claims, buyers look for evidence of how each team will handle the work. Video can provide that evidence early. A specialist can explain the reasoning behind a reco rfr.bz/t9494976c

How to Turn Buyer Questions Into AI-Ready Content That Supports Sales Buyers are using AI-assisted search to investigate their options long before they speak with sales. They can describe their situation, compare providers, and refine their thinking throu rfr.bz/t5524e08c

Lead Nurturing Strategy for Prospects Who Arrive Already Informed A lead inquiry used to mark the beginning of the buying journey. Now it often arrives much closer to the decision. Today’s buyers do their homework early. They compare providers, read revi rfr.bz/t387de89a

AI Search Reads Your LinkedIn Presence to Understand Your Business Ask an AI tool who’s credible in your industry, and there’s a good chance LinkedIn helps shape the answer. Research shows that LinkedIn ranks as the second most cited domain overall, behi rfr.bz/t63d37390

Is Your Business Investing in the Right Local SEO Priorities? A regional service business can do almost everything right in local search and still lose ground. Its Google Business Profile is complete. Core listings are accurate. The right categories are rfr.bz/t940d1d10

Website Conversion Strategy: Turning Informed Visitors Into Qualified Leads Most marketing campaigns eventually send people to your website. What happens on those pages determines whether traffic becomes a lead, a missed opportunity, or another anonymous rfr.bz/t94265e73

From Inquiry to Sales Conversation: The Lead Handoff Growing Businesses Often Miss A home services company pays for search ads and receives steady quote requests. A professional services firm gets discovery call inquiries through its website. A local busi rfr.bz/taf37d787

AI Search Visibility Depends on the Sources That Build Your Credibility AI has changed how buyers discover and evaluate businesses. Search now acts more like a recommendation engine than a directory. AI-powered search pulls from websites, reviews, listing rfr.bz/t156e40ff