Dharmesh G

I was wondering why bitters bottles always have these jacked up old fashioned labels on em. Turns out the brothers behind this brand were entering their recipe in a contest like a hundred years ago. One brother worked on the bottle and the other the label. At game time they realized they were different sizes. They slapped the label on and entered it anyway. They lost the contest but a judge pulled em aside and told em the wonky label made their product stand out. They kept doing it and not only is Angostura one of the biggest brands in the space, their aesthetic dominates the category.