The AI marketing system for lean B2B teams with big ambitions.
San Francisco, CA
Joined October 2025
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Today, Different is out of stealth with $48M in seed funding led by @generalcatalyst, with participation from @lightspeedvp.
Every marketer is building a world. We're here to help you make yours stand apart.
Lean B2B marketing teams shouldn't need a pile of tools and a big agency to compete.
Our co-founder and CEO @ajeets joined @CNBC's @MorganLBrennan to discuss our $48M seed round, why ad platforms like Google, Meta and LinkedIn are partners rather than competitors, and how lean B2B marketing teams can take on much bigger companies.
"Different is an AI marketing system for lean B2B marketing teams. It allows them to compete against much, much larger companies... without requiring a pile of tools or very large agencies, things that only very, very large companies can afford."
Watch the full interview on CNBC: cnbc.com/video/2026/10/20/aj…
Different retweeted
BREAKING 🚨 @different_ai emerges from stealth with a $48M seed led by General Catalyst, with Lightspeed, Together Fund and Haystack Ventures, to grow engineering and go-to-market for its AI that runs B2B demand generation
hubs.ly/Q04BNlLT0
Different retweeted
1/ Today we're launching @different_ai , my third company, with $48M in seed funding led by @htaneja at @generalcatalyst, with participation from @ravi_lsvp at @lightspeedvp.
Different is an AI marketing system that runs demand generation end-to-end for lean B2B marketing teams.
6/ Read why we built it, from our co-founder and CEO @ajeets: different.ai/blog/introducin…
