Angela Ponsford (@dottimedia) header
Angela Ponsford (@dottimedia) profile picture

VP of Production @Tier11. Love nerding out on Facebook Ads & Leadership stuff Buffy the Vampire Slayer still rocks my world 🧛🏻‍♂️ Roller derby 🛼

Planet Earth
Joined May 2009
Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)
Angela Ponsford retweeted
The person you will be in 5 years depends on: • the food you eat • amount of exercise you do • how much sleep per day • books or articles you read • how much you write • money you save and invest • who you work with • friends you spend time with • new skills you develop
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I think the discourse for media buyers that come to DTC Twitter has never been more confusing than now. Just way too many tweets flying about doing this and doing that. I really don't envy younger media buyers / growth teams looking here for answers. From bidding strategies, to creative choices, to landing page options, to budgets, to ad set-ups. It's full of answers. Couple that with an influx in sponsored DTC dinners that are not disclosed pushing SaaS or other tools on people. I'm not here to say you can't attend DTC dinners or listen to everyone, but you must be very mindful that everything has a disclaimer, it depends. My promise to you, and maybe makes me a bit unpopular in the DTC space is I'm not sharing tactics. Because there is just too much white space and nuisance. I'm not sharing with you the brands I run, some of which would make some contribution margin nerds drool over because no two businesses are alike. I don't get invited to DTC dinners, conferences, or speaking engagements (except Geekout cause @iamshackelford and I are bffs and I love that man to death). I have nothing to sell you. I'm not looking for work. I'm not looking for consulting gigs. I'm here to have conversations. I share this as I get back into work again tweeting after a 10 day vacation that was MUCH needed to get my head ready for the busiest time of year. I'm ALWAYS here to answer Qs from my perspective, never hesitate to ask! Just wanted to tweet this out to those who are younger that this channel is meant to be a two-way communication with you, a younger buyer looking for advice.
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Angela Ponsford retweeted
The biggest underlying factor in eCommerce performance is something none of us could measure.... until now. Introducing The Direct To Consumer Confidence Index dtcci.co The only realtime macro economic indicator built specifically for DTC Let me explain...
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Update: Have received a few emails and we're moving forward with something. Not sure in person, but hey! Can you please post below here 1 UI/UX issue or bug you've encountered in Ads Manager/Business Manager you want Meta to know about? I'm crowdsourcing this to help YOU. I've got my list but want to hear from others.
This is my monthly reminder to @Meta that I'm willing to fly to Menlo Park to sit down with Meta's Engineers to show them every bug, UX/UI issue in Business Manager. I guarantee you that it'll save the company a lot of money. @MetaforBusiness name the time I can meet.
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Angela Ponsford retweeted
A famous experiment exposed the No. 1 killer of high-performing teams. Here it is (and how you overcome it):
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Love him or hate him, @elonmusk gave a masterclass on Price Anchoring last week Did you notice? [A thread 🧵]
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Angela Ponsford retweeted
We've worked with 50+ digital agencies in the past 12 months. The common denominator? Each struggled with time and energy management. So we developed a planner specifically for agency owners/staff. Retweet and reply "Impact" and I'll send a link for you to download it.
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Angela Ponsford retweeted
Marshall Goldsmith is paid $100k+ (per session!) to coach Fortune 100 CEOs. Here is a 3-minute exercise he uses to support the world’s greatest leaders:
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Angela Ponsford retweeted
Tired of Bots and Click Farmers ruining your Lead Gen campaigns in Google Performance Max? I think we've solved it. ⬇️
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WHY this creative made me over $400,000 in rev and get +1M views on FB Ads🚀  And this is not the only one! I ve a lot of creatives with similar analytics 🔥I can make a doc about my CREATIVE FRAMEWORK ❤️ RT + Comment "Creative Framework" and I'll send it over when its ready!
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Angela Ponsford retweeted
Struggling to connect on your remote team? We’ve built a 68 person remote team that’s driving $29 million in annual revenue. Here are 10 ideas for building great culture in a distributed team: 💻🌐
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Angela Ponsford retweeted
THREAD: OFFER OPTIMISATION How we Successfully lifted a clients AOV ~40% with only a 5% drop in conversion rate. Let’s talk about some of the actions we took… Strap yourselves in. #DTCtwitter #MarketingTwitter #facebookads Follow along. 👇👇👇
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Angela Ponsford retweeted
A professional sports gambler used analytics to turn a $700,000 loan into more than $300 million. This is the wild story 👇👇👇
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My tenant who rents my guest house told his friends to break into my house. They broke a bunch of shit but thankfully weren't successful in occupying it, and I got out in time. His lease is up on January 20th anyway, so should I let him finish up his lease or kick him out now?
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Angela Ponsford retweeted
“What does it mean when the system says, ‘Everything that happened in this Breonna Taylor shooting was legal’? Issuing the no-knock warrant was legal, breaking down the door was legal, and killing her in her bed was legal. Until there's real justice, nobody wins.”
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Angela Ponsford retweeted
Politicians are to Climate Change as Facebook Partner Managers are to Ads. No proficiency. Only repeating the establishment's talking points.
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Angela Ponsford retweeted
Jim’s courage and persistence helped change America for the better. And so did every American who marched, organized, stood up, came out—or changed their own heart because they love someone who did. Happy anniversary, everybody.
Just a few moments after 10 am ET on June 26th, 2015, the U.S. Supreme Court handed down a landmark decision when they legalized same-sex marriage and struck down same-sex marriage bans across the country. In that moment, love won. Watch part one of our three part series:
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Angela Ponsford retweeted
Apparently the Australian Christian Lobby is encouraging their mob to complete this survey on Australian perceptions of abortion to skew the results. I wouldn't want to do that but here is the survey if you are interested in providing your thoughts qualtrics.flinders.edu.au/jf…
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Angela Ponsford retweeted
"It's all about the hook. The 'why' of what you're offering." @dottimedia on FaceBook ads at #COPYCON #copywriting
Angela Ponsford retweeted
Running ads to fans first can boost the social proof. @dottimedia #CopyCon #copywriting #facebookads