⁷dramaticdots

Past concert DVDs came as a physical disc with the entire concert, behind the scenes footage of the preparation, backstage moments, and artist interviews. You got the full experience and something you could actually hold and keep. The current concert release is a digital code only. 11 of the 24 songs performed are missing. There’s no behind the scenes, no interviews, and it costs more than the old physical releases did. Member-exclusive versions add yet another tier of cost on top of that. None of this affects music charts, so it isn’t about promoting the artists or the music. It feels like a pure revenue product. My theory is that the company wants the merch numbers from the summer package / winter package / year-end content / multiple albums and photo shoots era, but without the members wearing themselves out filming nonstop. Sell concerts that have already happened and the work is already done. I’d also bet BTS pushed to step away from that content grind, since it was a source of stress that had nothing to do with making music. That’s just my guess, What I don’t get is why. Concerts are reportedly breaking records, so why squeeze more out of shows that already happened? Maybe it’s gross revenue vs. actual profit, maybe it’s something else, but it doesn’t feel like it’s about the fans. I’m happy to pay for a full release. Give us the full show, the behind the scenes, the interviews. Don’t charge more for less