superoot

We’re very much in the era of on-demand software. Here’s a small example of what that looks like at a CPG company: I needed to design our first PDQ for @drinksuperoot's upcoming national retail launch. I’d never designed one before, and working from a flat dieline is pretty abstract. So I gave Codex the dieline + our packaging artwork and had it build a 3D renderer to the exact dimensions. Then I had it map the dieline to Figma so I could design there, refresh, and see the assembled PDQ in 3D. We never would have built custom software for this before. It would have made zero financial sense. Now you can build ridiculously specific tools just to solve the problem you have that day.

eat your ginger 🫚 Helps with nausea 🫚 Fights inflammation 🫚 Eases muscle soreness 🫚 Supports healthy blood sugar 🫚 Aids digestion

In recent weeks we’ve shifted our focus to direct store sales after seeing strong sell-through when Superoot is positioned at the register. In just the last few days, we’ve placed @drinksuperoot at 75+ registers across Brooklyn—with a goal of hitting 1,000 by June. The opportunity in NYC is massive—20k+ stores across the five boroughs—but you can’t crack it with phone calls and emails. Most spots need in-person touch points to build trust and figure out if it’s a good fit. Early on, no one represents your brand better than you. Once demand is clear, that’s when bringing on DSD starts to make sense.

make it a combo @drinksuperoot @SaratogaWater

From an experiment in our kitchen to over 100k servings sold - this month marks @drinksuperoot's one year anniversary 🥳🔥🫚