We make real purchases and share direct-to-consumer marketing & UX insights. Proud product of @barrelny. Listen to our podcast: https://teapawt.net/t.co/l6obz49mK4
Joined September 2021
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Tini Lux (@tiniluxjewelry) is a DTC hypoallergenic jewelry brand that combines style, comfort, and accessibility.
With their innovative approach to jewelry shopping, Tini Lux uses their Interactive Earring Stacker to boost their customer’s AOV & increase engagement on the site.
ALT Tini Lux's How to Ear Stack landing page
This renowned brand goes beyond commerce on their website, using it as a platform to champion environmental consciousness and conservation through the art of storytelling.
To listen to the full podcast on @patagonia, visit the link in the comments below 🔗
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Use your emails to craft a brand or product story 📧
Emails are typically viewed on a mobile device, meaning brevity is key.
For example, @eastforkpottery uses lifestyle imagery and bright illustrations to highlight their product launches.
ALT East Fork uses email marketing to highlight their color story and foundations of the Coupe plate.
Renowned for its high-quality craftsmanship, @BIRKENSTOCKUSA builds customer loyalty and increases lifetime value (LTV) through their membership program.
The benefits include exclusive products, discounts, free ground shipping on every order, and a streamlined checkout.
ALT Birkenstock's Member Access Shop's exclusive products
@drink_AG1 was founded with the mission of providing individuals with daily nutrition to help them be their best every day.
AG1 is available through a monthly subscription model, offering customers the choice between a one 30-serving pouch or individual travel packs.
ALT AG1 subscription slides, including bonus items
@WarbyParker offers a seamless lens selection experience online.
From prescriptions to customization, it's like being in their store with an optician.
At Barrel, we make real purchases and share direct-to-consumer marketing & UX insights.
See link below 👀🥽
ALT Warby Parker's product detail page
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Missed our recent podcast episode? Here's a sneak peek🎙️
Tune in as we discuss the innovative size selector tool and how @Fabletics combines style and function to cater to diverse body types, ensuring a perfect fit for every fitness enthusiast.
Link in the comments!
#podcast
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California-based jewelry maker, @gorjana_brand, creates timeless jewelry for every occasion at an affordable price.
They take a localized approach on their website which captures the attention of potential buyers through on-site personalization.
#insights #marketing
ALT Personalization on the Homepage
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@theoliveandjune, long-lasting nail care products and services at affordable prices, brings nail education and marketing to their customer’s fingertips through their Olive University educational resource hub.
ALT Olive University's Landing Page
Discover how @native_cos 's aluminum-free natural deodorant increase their customer's average order value with a:
1. loyalty program
2. compelling product detail page
3. bundle builder
At Barrel, we make real purchases and share direct-to-consumer marketing & UX insights.
ALT Native's website, loyalty program & bundle builder
Their emails are anything, but ordinary!
@ordinaryskinco uses email marketing to educate subscribers about their science-backed formulas and products.
Read more here ✨ barrelny.com/dtc-patterns-ar…
ALT Ordinary's Marketing Emails
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Levoit dives deep into their multi-layered purifier system with a graphic that highlights the different particles that their filters catches including hair, pet fur, fibers, and lint.
ALT Levoit's educational post about pre-filters
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Knowing that not all customers know the benefits of an air purifier, Levoit created a ‘reasons to believe’ post.
This educates customers about the difference between an HVAC system and an air purifier and how much more effective air purifiers are to alleviate seasonal allergies
ALT Levoit's reasons to believe post
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