Dylan Vanas

My favorite 5 prompts for marketers using ChatGPT. Prompt #1: Please write a blog post about [insert the topic here] and use stats and data throughout the article while citing your sources as well as write the introduction in a storytelling format. By having ChatGPT add storytelling in your introductory paragraph you will be able to keep the reader more engaged. And when you add in stats and data, it helps with credibility. Plus this format also makes it easier for me to modify the content. Prompt #2: Please share interesting stats about [insert the topic here] that very few people are talking about. Please cite your sources. This prompt gives me ideas for social content, blog posts, and podcast episodes. Prompt #3: What topics does [insert competitor URL] discuss the most frequently? This is one of the easiest ways to figure out what your competitors talk about. It will give you specific ideas of what to blog about. Prompt #4: What are the most popular social posts about [insert the topic] based on likes and shares? A great prompt to find out what kind of social content you can try posting. Prompt #5: What are the most popular blog posts on [competitor URL]? You typically will get 3 results. It’s a great way to find evergreen topics to blog on that keep producing organic search traffic.

Personal brand VS corporate brand: which one is more effective?  On the personal side, here are my follower counts: X – 450,500 Instagram - 467,000 Facebook - 1 million YouTube - 1 million TikTok – 120,100 LinkedIn – 552,462 Podcast – 1.6 million monthly listeners Blog – 3 million visitors a month On the corporate side, here are some stats: X - 2602 Instagram – 1290 Facebook - 6200 LinkedIn – 78,000 Website – 21,473 With my personal and corporate brand, I promote my ad agency NP Digital. Now let’s look at the business during the first 3 years (the business is 6 years old now). The first year we generated $5.1 million in revenue.  $18.8 million in our second year. $33.7 million in our third year.  In year 1, the revenue all came from my personal brand ($5.1million).  In year 2, around $10 million came from my personal brand.  In year 3, around $10 million came from my personal brand... it stopped driving more revenue than that. Fast forward to today, we have a 9 figure ad agency. And still, roughly $10 million comes from my personal brand. The corporate brand on the flipside isn’t as well know with the “general” public. But we have won countless marketing awards, for doing things like driving CNN an extra 1 billion pageviews. And we have received a lot of press from sites like AdWeek, which CMOs have read. And all the marketing we do on the corporate brand side gets us RFPs, which is the largest chunk of our revenue. So, which one is more effective? In our case, it was a corporate brand. But why not leverage both? Take as much revenue as you can from both.