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Ecommerce makes sense with the right guidance. In the last 10 years, I have successfully helped 300+ eCommerce businesses, in North America and Europe.
Joined June 2021
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Shopify growth = Traffic × Conversion × AOV × Frequency.Don’t push all four. Find the one that’s holding you back and fix that first.Guide + 90-day plan: ecommerce-today.com/blog-sho…
More choice is not a better shopping experience. Shoppers want the few products that are relevant to them.
Our co-founder Valentina Chiriacescu on where to start with personalization: product page, cart, email.
linkedin.com/pulse/your-cust…
#ecommerce #Shopify
7 months to connect an ERP. 1 week to do it again on Shopify.
Photosetup after our migration:
Order processing: up to 15 min → under 20s
Conversion: 1.3% → 1.55% (first full quarter)
Mobile LCP: 3.7s → under 2s
Case study by Shopify: shopify.com/case-studies/pho… #Shopify
Six tabs, six logins, six versions of the truth.
That's how most brands read their ecommerce numbers. Our retainer clients get one centralized dashboard instead, built on ETAOS, the AI-powered OS our whole agency runs on daily.
🎉 E oficial: eCommerce Today este acum theMarketer Certified Partner si theMarketer Expert Partner.
Expert Partner se acorda doar partenerilor cu un Performance Index peste 75, adica rezultate reale generate pentru clienti.
Multumim theMarketer pentru incredere!
Your BFCM traffic is already bought. How much of it converts?
Check these before November:
1. Mobile speed on top landing and product pages
2. Price, delivery, returns and reviews above the fold
3. Express pay, no surprise costs at checkout
Which one fails on your store? #BFCM
Don't start Black Friday with the discount. Start with the foundation:
✓ Q4 campaign calendar
✓ Automation audit
✓ Segments prepped for warm-up
✓ Shipping cut-offs and margins confirmed
That's phase one of six. Full 47-task planner 👇
Blast your full list from a new domain on Day 1 and Gmail reads it as bot activity.
We ramped Infusion Blends 133x in nine days instead. Delivery stayed between 95% and 100% every day. Spam complaints never went above 0.2%.
Deliverability compounds 👇
Most founders think their store needs a redesign. After 20 minutes in the admin, the real problem is almost always underneath the theme.
We wrote up the 15 issues we find in almost every Shopify Plus audit. None are visible from the storefront.
Full list 👇
A store owner asked AI for help. No backup in place. The full product catalog was gone in seconds.
On Convert Better by Claspo, our CEO Stefan Chiriacescu explains what to change before you connect AI to your store.
Full episode on YouTube & Spotify 👇
Labas from Vilnius 👋 Our CEO Stefan Chiriacescu opened EcomExpo 2026 with a keynote on Organizational DNA, and put the ETAOS Org Chart on screen for the first time.
Plus a workshop on AI email automation and the AI-Powered Growth panel. Thank you @ecomexpoVln! 🇱🇹
Most A/B testing roadmaps stall for one reason: the team runs out of good ideas to test.
Ecom Ideas is a free database of 1,000+ UX patterns from real ecommerce stores. No gate.
Bookmark it. Then test the one idea that fits your biggest drop off.
ecomideas.com
Check out the latest article in our newsletter: Your customers don't want more choice. They want better choices. linkedin.com/pulse/your-cust… via @LinkedIn
Retention isn't a discount. It's a reason to come back.
Discounts buy the first order. Experience buys the 2nd, 3rd and 4th.
What keeps your customers coming back?
Q4 Black Friday checklist:
ecommerce-today.com/q4-plann…
A Shopify migration + a new site, without slipping timelines or teams that vanish.
Sneaker Industry rated us 5/5 on communication and quality of work.
Department, not agency. We plug into your team.
Treating AI as a human replacement creates generic copy & broken UX. Our CEO Stefan Chiriacescu breaks down the Mixed Org-Chart at RARE 2026.
Session info: ecommerce-today.com/rare-con…
How did a single holiday email campaign generate 54.8% of Photosetup’s monthly email revenue?
We built a foundation of 6 core automations + loyalty flows first. With that baseline running, our 12-day promo smashed sales targets without burning out the subscriber list.
AI support isn't just cost savings; it's a sales engine. Properly trained setups automate 60% of tickets & lift AOV.
Your AI is only as good as its trainer.
Guide: ecommerce-today.com/how-e-co…
AI generates visual options, but strategy drives conversion. Make sure your product assets build trust and force action.
Get a free audit: ecommerce-today.com/contact-…



























