Pat Riley is expected to make over $1 million if the Chiefs win the Super Bowl — and it's all because of one smart decision he made nearly 40 years ago. Here's the story 👇 Pat Riley led the Los Angeles Lakers to back-to-back NBA Championships in 1987 and 1988. So, in 1989, with the Lakers looking to win a third consecutive championship, Riley filed a trademark for "three-peat." This trademark was granted to Riley and essentially covers everything related to merchandise — hats, shirts, jackets, mugs, backpacks, and more. The Lakers lost in the NBA Finals that year to the Detroit Pistons, but Riley's trademark is still paying off decades later. Riley reportedly made $300,000 when the Chicago Bulls completed a three-peat in 1993 and another $600,000 when they did it again in 1998. We don't know exactly how much "three-peat" merchandise the Kansas City Chiefs would sell if they were to win their third consecutive Super Bowl. However, if we adjust for inflation on the $600,000 Pat Riley earned in 1998, he would be in line to earn another $1.2 million on a Chiefs Super Bowl win. That's crazy! P.S. If you enjoy learning about the business and money behind sports, you'll love my 3x weekly newsletter. Join 128,000 others by signing through the link in my bio.