Ecom Batman

totally free today. ask me anything about ecom.

most people chase new products. but the money's in fixing what happens after the click.

this one's flying. $82K yesterday. helped take multiple brands from stuck to $500K months and a few past $1M+ how? by using systems that don't break when you scale. this isn't luck. it's repeatable.

ran this test on one of our $50k/day stores in january. tested this across ~19,000 new customers. flow #1: 10% discount immediately after purchase. second purchase rate: 7.6% 23% of customers said the offer felt like a “cheap bribe.” flow #2: no offer. first 14 days we only sent: - usage tips - common mistakes - customer examples day 15 → offer. second purchase rate: 13.9% 7.6% → 13.9%. almost 80% higher. most brands rush the second sale. teach them to love the product first. then sell again.

I scaled another store past $2M. 11 things that become obvious at that level: - the algorithm is better than most media buyers - daily results are mostly noise - the real signal is weekly trend lines - pausing ads early is the most expensive mistake - scaling budgets slowly trains the system - creative testing beats audience testing - the best ads don’t look like ads - ugly creatives often outperform polished ones - the algorithm rewards stability - the best scaling windows are short - most brands run too few creatives once the system is right, numbers like this become routine.

I scaled this store to $500K in 60 days. I put together an in-depth guide showing how I: Built offers that didn’t collapse under spend Ran paid traffic that paid back fast Knew where scaling made sense + where it didn't Like + RT + comment “500” (must follow) and I’ll DM it.

$21K yesterday. Scaling another store. Here's the truth: Scaling breaks bad stores. If your store isn't boring and stable, scaling will destroy it. Most people don't fail to scale. They scale to early.

Spent $84K on Meta last month. $41K on google. Meta ROAS: 3.7x Google ROAS: 2.1x Obvious move: shift budget to Meta. Right? Wrong. I pulled $15K from Google and moved it to Meta Meta ROAS dropped to 2.6x within 4 days. Google stayed at 2.1 but revenue dropped because it didn't have any money. Here's what I missed: Google wasn't performing worse. It was catching different intent. Meta: "I didn't know I needed this." Google: "I'm ready to buy this." Stop comparing ROAS across platforms. started tracking blended CAC. Now? I run both at 60/40 regardless of indivisual ROAS. Total revenue up 31% Refund rate down 8% Your platforms aren't competing. They're filling different parts of your funnel. Stop optimizing them like enemies.

99% of ecom dudes don't understand what SCALING means. Scaling isn't about scaling everything. It's about scaling the strongest angle + cheapest CAC. If you try scaling the whole thing, you burn cash and confuse the algo. I have 1 rule. 1 flagship SKU = scale it = let the rest grow from the spillover. Works every time.

"clinically proven formula" won't sell "feel it working in 10 mins" will "backed by science" doesn't sell "backed by results" will "built to last" doesn't sell "still works after you drop it 17 times" does "join 10k happy customers" doesn't sell "join 10K people who already fixed their problem" will learn the game fellas.

Bro sent "thank you for buying" as his post-purchase email. And he wonders why he's at $2K/day. Batman sends "here's how to get best out of what you just bought." And easily scales to $20K/day. People remember brands that guide them, not just sell to them.

you don't need another product angle. you need therapy. because you're addicted to the dopamine of launching new stuff. you're not building a business. you're just chasing new pixels. winners don't chase new. they chase boring.

Bro was doing $500/month. His ad talked about "ergonomic chair." And that was the problem. I helped bro increase scale to $29K/day. How? 1 change. ❌: ergonomic chair ✅: sit 10 hours, no back pain Simple.

Your ad looks like an ad. That's the problem. People scroll past "50% OFF TODAY ONLY." But they stop for "my wife told me to buy these immediately" Don't make your ads pretty. Make them relatable.

Mistake i see 99% of ecom guys make: You said "limited stock" in the ad. Then showed 48 color options and 6 sizes available. Congrats, you just told the customer you're a liar.

At $1M/month I have one rule: If a product doesn't hit $5K/day profit in 10 days... It doesn't work. No emotional attachment. No hoping it "turns around." Scale on easy mode.

I shouldn't say this but... I always build a 90-day "creative bank." But never run them all at once. Every monday I launch 5 new variations. By friday 3 get cut, 2 graduate. In 90 days I have 9 evergreen ads. This is how I scale new stores to $1M/month.

The best copy Ecom Batman ever wrote? "Every girl has this. You don't." Sold out in 36 hours. No offers. No features. Just weaponized insecurity.

Store hit $885K in July. And no it wasn't because of some viral TikTok. I don't even know what those are. It was: 2 retention flows. 3 winning creatives. 1 post-purchase funnel. Simplicity scales g.

Everyone's chasing the next viral ecom product. Batman's busy chasing something else: Joker? Maybe. But really the ability to sell brick to a drowning man. If you master selling, you'll never worry about money.