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Fin (@ecomfin) profile picture
Joined May 2022
Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)Photo by Fin (@ecomfin)
How to replace your entire video editing team with Grokbot computer use and "group chats" Two 8-figure founders DM'd me and said they already implemented it from my last tweet. And because I've received 10+ DMs about this tutorial... I decided to start from zero and build this Grokbot + StefanBrain workflow from the ground up. And showcase the exact copy-paste process you can use too... across ANY Grokbot + SB workflow. Make sure you watch to the end to see these use cases: - Automate end-to-end video editing and generation - Use CapCut or Premiere Pro + Grokbot groupchats + skills for expert editing - Stitch multiple videos together and keep outputs consistent inside SB's video editor - Overlay new audio (e.g., different language audio OR song ad from Suno) inside SB VidGen **Comment/RT and I'll send you the full setup prompt I use in the video.**
A StefanBrain user scaled to $2M/mo using Grokbot to generate videos… All with computer use. And he gets way better results… because Grokbot doesn’t make human prompting mistakes. It uploads all the right reference images, structures the prompt properly. And most importantly, it creates a skill to do it all - completing that feedback loop. I believe this is the way AI is going. You have one simple UI. And it orchestrates all your agents. Grokbot, Hermes, doesn’t matter what you use. What matters most is that the AI model you choose understands your intent to a tee. And from there, it controls your Claude Code, your Codex… Hell, it will probably control your email, your Notion, your ClickUp, your Loom. Not even through MCP, but through your computer. Any task that you can do on a computer that is repetitive (EVEN PROMPTING) will be done by the AI. You are simply going to align yourself and your orchestrator to do that work together. You won’t need to sift through 10s of open chats to find the one where you worked on something. And if understanding intent is the most important part. It also means that prompting = skill [issue] once again. But not with 20,000 characters and hundreds of constraints like AI usually does. Prompt flexibility is what I like to call it. And it’s basically just prompting AI like a human does… Brain dump. Let the AI get all the context (contextmaxx). Have it ask you questions. Don’t try to have it one shot your task in one go. That’s how our team and our users are moving at terminal velocity, using AI in marketing.
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golden rule for printing on FB ads: Turn off every single Facebook recommended setting and do the opposite of what they tell you. Been workin well for me since 2018
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One of our top clients @ecomfin told me that each order now costs about $2 less after switching to U.S. local fulfillment. Here’s what the insights he shared with me when we talked about it: Q: How have recent U.S. tariffs impacted your business, and what strategies have you used to stay stable? A: We’ve started shipping in bulk to the US via sea and air, then fulfilling locally. It’s saved us about $2 per order compared to shipping directly from China. It’s too early to comment on LTV improvements, but from a margin perspective it’s already a big win. That said, I still think hybrid fulfillment is smart - shipping from China during rapid scaling phases to avoid stockouts. Q: Do you think U.S. local fulfillment will become a bigger trend? A:Right now, we fulfill all U.S. orders from the US unless we run out of local stock. Local fulfillment ties up more capital but creates a much better customer experience - 2-4 day delivery builds trust and sets you apart from typical dropshippers. So yes, I think local fulfillment will continue to grow as more sellers move toward building real brands. However, I don’t think fulfilling from China is a bad thing. It’s usually the smarter move early on to minimize risk, especially since it’s hard to forecast stock accurately at lower volumes.
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We’ve just released the exact Hook System behind £400M+ in DTC revenue, built to help you create visually distinct, scroll-stopping hooks that actually scale. Last week I shared an insight that Meta’s new delivery system (Andromeda) doesn’t just look at messaging, it looks at visual similarity. If two ads have the same structure and layout, they’re basically the same in Meta’s eyes… even if the script changes. We’ve been seeing this play out across accounts spending £500K+/mo. Meta’s Andromeda algorithm now actively rewards creative that’s visually and conceptually distinct. That means: → A new script isn’t enough → A new creator isn’t enough → If it looks too similar, you’re throttled We’ve been working behind the scenes to build a hook framework that solves this. Here's what's inside - The 9 types of hooks that still win attention (mapped to tone, audience + angle) - Our top performing examples - Prompt banks to generate fresh hooks across personas on VEO3 - Advanced hook techniques that actually unlock incremental reach This isn’t a swipe file, it’s a system for scalable, visually distinct hook creation. Want it? Retweet this post Comment “Hooks” Make sure you're following so I can DM you!
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This is what a good ad looks like I manually scrape social media every single day to look for ads worth studying Now I'm giving away a swipe file with 40+ creative video ads I recently saved Like, retweet, and comment "ADS" to get it (Must be following so I can DM)
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🧵 I'm about to destroy the biggest lie you tell yourself every day. 🤡 And you're going to hate me for it. But someone needs to tell you the truth about why you're "tired" all the time... (Thread - this will hurt but it might save your life)
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Anyone got a solid contact at @whop ? The platform keeps bugging feels like they’re pushing updates nonstop instead of fixing the actual issues.
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Just spent 3 hours writing a script for a 1 minute ad 2 years ago I wouldn’t even have known how it would be possible to need that kind of time In the midst of “the volume era” as usual, I’m seeing best results doing the exact opposite In my opinion, when coming up with a new concept you should deep dive the shit out of it. Once you have proven concepts it’s easy to use the same template, paste in different angles and figure out volume from there Last month we launched just 21 concepts into our ad account, with around 5 of those being “winners” (scaled massively btw) We’ve launched 9 so far this month with 6 of those being winners (using proven frameworks from previous month) This is where I think most people go wrong. They hear they need volume to scale, rush to get stuff out the door, all mid, maybe hit a lucky winner, have no idea why it worked, can’t repeat it and wonder why they can’t scale The general workflow for me when coming up with a new concept looks something like: Step 1. Avatar - who are they (age, condition, frustration?) Step 2. Core desire - what do they deeply want to feel or change? Step 3. Awareness stage - what do they already know or believe? Step 4. Belief shift - what new beliefs must they adopt to buy? Step 5. Ad angle - what’s the frame or narrative you’ll use? Step 6. Hook / Big idea - what’s grabs their attention emotionally? Step 7. Narrative flow - what’s the structure? (Pain -> belief -> proof -> CTA? etc) Step 8. Creative output - what’s the format and asset? Step 9. Creative direction - how to you want the ad to be shot (location, scene, specific instructions etc) Step 10. Destination - what page to send traffic from this ad to? (Do we have something already? Or is a new lander needed?) Do this, track everything, save formats and frameworks that work, iterate on those, then scale
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80% of the winning that happens in your life is your internal state being projected out Positive thoughts + maximum effort + optimistic outlook = winning Negative thoughts + maximum effort + pessimistic outlook = losing
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Maintaining a 4+ trustpilot rating while fulfilling from China is easy with the right systems As you scale your trustpilot matters A LOT, and you’ll lose a lot of customers if it’s filled with negative reviews (this is before you consider the impact of negative customer experiences on LTV) I’ll give you the exact system i use to sit at a 4.5+ trustpilot rating across multiple brands doing 7 figures a month (must be following) All you have to do is: RETWEET COMMENT "SYSTEMS" 👈
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🚨 $1M/Month Meta Ads Blueprint 🚨 I've Scaled 5 brands to $1M+/mo. Here’s my copy & paste 8-step system. No fluff, nothing to sell—just 40 min of pure strategy. Want the link? Like, RT & Comment "SEND" (must be following) and I’ll DM it to you.
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Shopify + FB Ads = $150,000/day. I did this by selling products that sell themselves. Now I'm showing how in my MASSIVE 7 Figure Product Testing Strategy course. FREE for 48 hours. Want access? Comment "150" + RT For Bonus (MUST FOLLOW FOR DM)
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Health and wellness update coming Jan 2025 for meta ads What does it mean? How will it affect me? 👇
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Every Facebook Ad we tested to take a brand from $0 to $30k over 60 days 🤯 90-minute training I did for my private students, but as a thank you for 10k followers I'll give it to you for free RT & comment= "scale" and I'll DM it to you
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If you're struggling to make winning ads Here are 10 questions to ask yourself before publishing your next ad: 1. Is this an ad that your potential customer would want to see? 2. Does the ad hook the user in & KEEP them hooked in? 3. Does this ad feel native to the platform? 4. Does the copywriting create a clear image / visual in the user's mind? 5. Does this video contain a label for who the type of person is? 6. Would this ad make someone smile or laugh? 7. Is the ad relatable? 8. Does this ad actually look like an ad? 9. Gut check - does this ad feel authentic? 10. What learnings of previous winning ads have we applied to this ad?
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It's usually not a matter of "is this going to work?" It's usually a matter of putting in the work and making it work.
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This is essentially how you beat everyone at everything. Money. Girls. Talent. Mental Sharpness. Etc. So you may notice I post Jiu Jitsu/Guitar vids despite being a novice in both. I get made fun of for these sometimes... haha. "Why is this guy sharing stuff when he's not a pro? What a dork! Look how he messed up there!" Know this : When I started in business at 21, I talked about it A LOT n showed people despite being "bad". Like Jiu Jitsu, like guitar, like anything I pick up and learn I was simply excited about it. I talk and share what I'm excited about. This always results in smug people trying to make me feel embarrassed about not being "good at it". People at work (military) made fun of me. I was just the weird "wannabe" rich dreamer guy with embarrassing websites. I still kept at it. I still kept excited. Years past and I stopped being bad. Within a few years I was making more in a day than the guys who mocked me did in a year. Why? Because while they did nothing and avoided embarrassment...I did something with excitement regardless of how new I was. I am not the smartest or most talented guy. However my knack for picking up stuff and staying cringe level excited about it has gotten me whatever I wanted out of life. If you do the same, you will likely get similar results. I've done the same thing with women, learning to make content, software development...etc etc. I did the same thing with crypto. Hell people actively dumped on me as a "newbie" when I start talking crypto on YT. Outright mocked. Few years later I had by FAR the most views of any channel in the space, shitting on channels that were "experts' and whose full time job was crypto content. I did the same with money. Just on a longer time line. The point : How good you are at something is irrelevant. Get cringe level boyscout excited about stuff and try hard at it. Be proud of it. Getting "gud" simply is a result of doing it for a long period of time with a high level of passion. In a few years all the critics will still be sitting their with their shit jobs, their ugly partners and absolutely mundane talentless lives...silent. Be excited about doing the thing and how much you improve every day. Not how good you are at the thing.
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You don't get what you deserve in life You get what you think you deserve
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Revealing a winning product that I scaled to $180,000+ 🚀 I broke down 3 reasons it died at $180,000 & how i could’ve turned this store into a long term brand 💡 I'll send a doc to you for FREE (must be following) All you have to do is: RETWEET COMMENT "BRAND"
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