- makes his own holiday
- forces every seller to have their best price of the year
- in july, because it was his weakest month
- become such a big deal, every other retailer has to match it
- makes it two days, cuz fuck it GROWTH
- makes it 4 DAYS, TO THE MOON
- Add a second one in october
- fuck it, move his own made up holiday to june now
- despite it being a week, in a random month, with tons of other shopping days, still the biggest amazon sales day of the year
happy prime day to all who celebrate