Food opportunist. Husband, father, urban chicken farmer. @NashSoftware, @sunyoswego, & @SJSU trained. SEO guy. Lover of BBQ & bourbon. These thoughts = my own.
Nashville, Tennessee
Joined August 2009
- Tweets1.8K
- Following337
- Followers221
- Likes737
Edwin Acevedo retweeted
👀 Welcome to the Google "Big Brand" Update!
You might have seen how many review/affiliate sites, whether niche or even overall/big ones, like the Wirecutter, Business Insider dropped in their search visibility.
But which sites have benefited the most from this? Unlike what you might think, is not really the overall retailers/marketplaces! (Google doesn't seem to like the middlemen, whether reviews sites or generic retailers/marketplaces).
Sites like Walmart, Best Buy, Macys, Target ... have only seen a relatively small positive shift if any. In fact, most of them also have a negative visibility trend too since last year's Qs updates, as you can see in the screenshots.
The winners have been the brands' sites, such as Nike, or Gymshark. Google is ranking the brands directly instead. Also, smaller but authoritative niche brands for the relevant sector.
A few examples in the thread (that I'll continue to update)👇
Edwin Acevedo retweeted
Content briefs are CRUCIAL to SEO success...
... but most people have NO IDEA how to create briefs that set writers up for success 😱
Here's my ultimate guide to producing SEO content briefs that get results.
To get, RT + reply "BRIEFS"
(must be following)
Edwin Acevedo retweeted
Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
Edwin Acevedo retweeted
I'm not a freebie guy, but times are tough. I've been a professional SEO for 20 years. You can get a copy of my Premium SEO checklist. Just retweet, and Follow, then comment "I want to do SEO like a professional", and I'll help you do SEO like an actual professional SEO in 2023.
Edwin Acevedo retweeted
Today we released the September 2022 core update. We'll update our ranking release history page when the rollout is complete: developers.google.com/search…
Edwin Acevedo retweeted
Here’s a clear idea as to what people are searching for in terms of looking into an agency for their marketing 💻 bit.ly/3O1DMtm. If you’re an agency, consider the following keywords in your own marketing strategy.
Edwin Acevedo retweeted
We have completed the roll out of the Search Console Video index report - if Google detects videos on your site, this report will appear on the left navigation bar in the coverage section. We hope this will help you understand how your videos perform on Search! 🧑💻
📢 To help you understand the performance of your videos on Google, and identify possible areas of improvement, Search Console is launching a new report called Video indexing. Learn more developers.google.com/search…
Edwin Acevedo retweeted
The new Google helpful content update will roll out next week and I believe will fundamentally change how many SEOs produce content going forward, much like Penguin did a decade ago. A lot, I mean a lot, of detail at seroundtable.com/google-help…
Edwin Acevedo retweeted
Two and a half years ago, we introduced Google Analytics 4 to address evolving measurement standards and help businesses succeed. Today, we’re announcing that we’ll begin sunsetting Universal Analytics next year.
Learn more about what to expect → goo.gle/3MPcUh3
ALT Graphic featuring the Google Analytics logo
Edwin Acevedo retweeted
Our member, sponsor, once board member and friend Paula Milam of TruStar Marketing, talks about why she loves AMA Nashville as much as we love her!
Learn more about being a member and sponsor at AMANashville.org. #MarketingWeek #AMAMW #marketing #networking #business
Edwin Acevedo retweeted
I find it very interesting that it's possible to rank #1 in the video search results by embedding a YouTube video (+Schema) & writing unique content about it.
This SEJ content ranks even higher than the original YouTube video.
So yes, in this case, more content *is* better 😝
Edwin Acevedo retweeted
There is no getting away from the fact that #backlinks remain one of Google's top ranking factors, and that it is unlikely to change any time soon.
Here are 8 proven tactics that you can use to get backlinks in 2020 🔗
A thread 👇
Edwin Acevedo retweeted
🔥 NEW study: How to build a #content funnel that works! Check it out to learn how marketers use content throughout the funnel, what channels work best, and what metrics they use to measure results 👉 bit.ly/3bHtkFZ
#ContentMarketing #ContentStudy #SEMrushStudy
Edwin Acevedo retweeted
Having insights into buyer persona profiles can amplify the company’s marketing strategy, given there is a tailored customer journey (or buyer’s journey) map for each one 💡
More on how to build buyer personas for your own #business 👉 bit.ly/2DqyBFe
Edwin Acevedo retweeted
Backlinks aren’t all the same! Main types you should know about:
🔗 Nofollowed
🔗 Followed
🔗 Sponsored/paid
🔗 UGC
🔗 High authority
🔗 Toxic/Unnatural
🔗 Editorially placed
More about #Backlinks in our 101 #SEO guide 👉 bit.ly/2K8oGnD.
Edwin Acevedo retweeted
Pleased to share a useful new resource MojoMediaPros has created for Entrepreneurs. It's a white paper titled, "Your Startup: How to Plan a Marketing Budget." Available as a FREE download from our website: mojomediapros.com/white-pape… #startups #nashvillemojo
Edwin Acevedo retweeted
Nash Hack Weekathon is having a pitch competition to kick off the hackathon and we want to hear your best ideas for a project! Here's three reasons you should pitch your idea: nashhackweekathon.org/nhw18/… #nhw18 #hackathon
Edwin Acevedo retweeted
Whew, August was a bear. We're going to wind down 30 minutes early and use the time to hat tip some favorite #freelancers #FF (& friends of): @cchung90 @EdGandia @ilisebenun @Jayneheggen @PRisUs @mojoMediaPros @edstros ThX for all the support!