Digital Marketing @wellcometrust | Previously @brainlabs | Originally joined to follow #TdF updates 🤷♀️
UK
Joined February 2011
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My latest blog is based on a presentation I gave to @wellcometrust colleagues recently: a simple guide to the role of cookies and pixels in the #adtech ecosystem and what will happen as 3rd party cookies are phased out #DigitalMarketing bit.ly/3Ax3Icz
Elizabeth Atkin retweeted
'Explain what you mean by Woke & then we can have the conversation'. Incredibly put by @RakieAyola.
This should be the response to every commentator, Journalist & MP who've become far too comfortable throwing the Term 'Woke' into every one of their dog whistle opinions
Elizabeth Atkin retweeted
The Tripitaka Koreana - carved on 81258 woodblocks in the 13th century - is the most successful large data transfer over time yet achieved by humankind. 52 million characters of information, transmitted over nearly 8 centuries with zero data loss - an unequalled achievement. 1/
Elizabeth Atkin retweeted
🧵 The state of our CJS today. From a correspondent somewhere in England or Wales “In 2020 4 young girls aged between 12 and 15 came to light as complainants. Their alleged sexual abuse had been going on for 3 years. A large enquiry was commenced. 1/.
Elizabeth Atkin retweeted
OK so I’m going to wade into this issue one more time (of passengers like me left waiting on empty planes). I fully support the suggestion that only penalties and fines will change this. Repeated apologies for poor service just don’t cut it.
Devising accurate and detailed user personas is a shared interest for digital marketers and user researchers; here’s what I’ve learned from the two disciplines working together: bit.ly/3KXSCk3
#DigitalMarketing #userresearch #userpersonas
Elizabeth Atkin retweeted
Here is a concrete, little-known example of how @Channel4 provides value to UK citizens **without costing us any money**, and why privatising the broadcaster will 🚨strip this value away🚨
The year was 2010... 🧵🪡 1/15
Elizabeth Atkin retweeted
These nursery costs are breathtaking- and I know many, many parents who lost their careers and economic productivity as a result. 2/2
ALT Graph demonstrating UK has highest nursery costs among the OECD, at 30% of income
Elizabeth Atkin retweeted
I love finding New Yorker cartoons so dated that the joke is lost entirely and the cartoons become just descriptions of people doing normal things.
Taking a closer look at a couple of wider #digitalmarketing trends that might be emerging and considering how they apply to #charities and #nonprofits
bit.ly/3rdRwJp
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Elizabeth Atkin retweeted
How a 3-person @USDS team built the covidtests.gov/ site in 3 weeks, working with 15 @USPS folks (as they deliver it). It took 3 weeks to build, 68 million people visited the first week without an outage. Imperfect but impressive. #frictionproject wired.com/story/plaintext-jo…
Elizabeth Atkin retweeted
Pfizer-BioNTech and Moderna’s Covid-19 vaccines are the first RNA vaccines ever to be approved.
But the technology is not new.
Hundreds of scientists – and decades of work – have led to this breakthrough.
nature.com/articles/d41586-0…
Elizabeth Atkin retweeted
Revolutionary thought (from someone that spent the last few months writing a scheme page [watch the Wellcome space ID folks]): how do we user test scheme pages to understand the consequences of specific language, without giving the privileged few a head start in application prep?
I really don't understand this insistence by funders on individual intellectual leadership. What's wrong with funding teams of independent researchers with *similar expertise* to tackle important scientific questions? This from @The_MRC's New Investigator Research Grant.
