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How Nobody Sausage created one of the biggest IP’s in the world in less than 5 years It is an example of how viral content turns into IP and amasses over 33 million followers Here’s why every crypto and NFT project should be paying attention Firstly, what is Nobody Sausage? Nobody Sausage is a dancing sausage character created by Kael Cabral What started as a TT trend, grew into a recognizable internet IP IP is one of the biggest unlocks, it turns creativity into a business asset I’ve always emphasized how important IP is in crypto and why founders and teams should prioritize scaling it Nobody Sausage background Nobody Sausage was created in 2020 by Kael Cabral Before this, Kael Cabral had worked with some of the biggest companies in the world, such as HBO, Nike, Google, Nickelodeon, Amazon and Apple They created the playful character to learn about character animation and used the sausage design to ease into this transition and it paid off tenfold Nobody Sausage was a masterclass in how using current trends and pop culture moments can create an internet sensation, and why more projects should be focusing on TT and IG to build their IP How did they go viral? Simplicity is always key, the minimal design and instantly recognizable character allows them to scale effectively and efficiently Nobody Sausage uses trending dances, memes, viral moments and music syncing to create viral clips that are recognizable and relatable This also allows for content repeatability, and can be mass-produced and remixed to fit current trends How they scaled attention into IP Nobody Sausage has scaled their attention into some of the biggest collabs in the world They’ve collaborated with Huge Boss, Netflix, Adidas, Decathlon, and Bershka They recreated trailers and with one video, saw 1.53x watch times and engagement rate was 62% larger They’ve smashed Web2 markets, and are now turning their attention to crypto How many followers do they have compared to crypto native projects? Nobody Sausage has: > 7.6M IG followers > 22.2M TT followers > 3.34M YT followers > 29.2K X followers Let's look at a crypto native project and how they compare Pudgy Penguins has: > 1.9M IG followers > 748.2K TT followers > 20.2K YT followers > 729.8K X followers The Pudgy Penguin IP is one of the best the best in the crypto space, and still has a lot of room to scale and grow which is +EV We’ve already seen a Nobody Sausage X Pudgy Penguin partnership and I'm incredibly bullish on the future of both IP’s How much is IP worth? Let’s use Pokemon as an example: Pokemon is one of the biggest IP’s in the world and has generated over $150 billion in revenue as of 2025 Most of that has come from licensing, collectibles and merch It shows that one strong character can produce infinite products, and that investors and brands pay for IP Nobody Sausage x Crypto Nobody Sausage has recently entered crypto and is already killing it Their token, NOBODY is currently priced at $0.088 and is up 89.8% in the last month You’ve probably noticed the sausage popping up everywhere in crypto recently, and if you haven't? Where have you been It’s in memes, markets, boxing, brands, CEX’s, prediction markets and wallets, they’ve smashed crypto culture already Nobody Sausage has pulled off one of the biggest collabs we’ve seen in a long time, and there’s not enough people talking about it The Canelo x Crawford fight is this Saturday and Nobody Sausage is about to be in front of millions of eyes Nobody Sausage has sponsored Crawford, and this collab is about to go worldwide The fight will be live on Netflix (300M subs), and a Web3 brand is about to be in the spotlight