Elevate IMS

The biggest lie in the fraternity/sorority industry right now is the idea that deferred recruitment is a solution to campus culture problems. There is zero evidence to support this idea, yet people keep piling on the deferred recruitment bandwagon as if it were a silver bullet.

The students choosing to join today are increasingly likely to be joining not just in spite of the stereotypes and the headlines, but because of them. The entire experience has to change in profound and fundamental ways, or we will cease to exist. No more bandaids.

Today’s incoming students are the most educated would-be consumers of fraternity ever. They’ve read the headlines. They’re aware of the stereotype. More and more high quality students are shying away from fraternity and choosing other means of engagement on campus.

I’m growing increasingly concerned that if we do not implement significant structural and cultural changes at all levels of the fraternity experience, the quality of men attracted to that experience will plummet & this will spell the end of the fraternal movement as we know it.