Emre Guney

Excited to launch Bounces Box, a tennis grid game! Can you find nine tennis players to make a perfect grid? Very curious to see how y'all do! box.benrothenberg.com/

10 months ago, every public company board told their CEOs to "go all-in on AI" and basically just expected them to figure that out. I talk to a lot of leaders today who are stuck in the same spot they were in January. One VP of IT told me they're still on Copilot. I'm not saying AI will take 15 years to take over like cloud did, but you're probably overestimating how fast the enterprise moves when security, proprietary data, and access are in play.

How to split every dollar of your ad budget across the TEEP framework: TEEP = Google’s framework of how people shop in a digital ecosystem. There are 4 stages: trigger, exploration, evaluation, and purchase. Here’s how these break down in the ad account: 1. Trigger ads (acute problem framing): Use these kinds of ads to stop the scroll and activate cold traffic. Put your spend here to call out common mistakes, break visual patterns, and make new prospects feel seen before pitching anything. 2. Exploration ads (industry-level education): Allocate budget here when you want to activate lifestyle connections (think "Day in the Life" vlogs, GRWM packing videos, and aesthetic content that lets shoppers naturally picture the product in their daily routine.) 3. Evaluation ads (brand-level demonstration): Use these kinds of ads to kill skepticism and handle the hard objections. Direct spend here for head-to-head "Us vs. Them" comparisons, honest creator reviews, and ingredient stress tests that prove you beat the market alternatives. 4. Purchase ads (offer-level ads): Use this to remove the final objections once intent is built. Dedicate budget here for zero-risk founder guarantees, bundle-and-save breakdowns, and limited-stock alerts that turn fence-sitters into paid customers. 5. Scaling engine (Consolidation): Run all four stages year round inside broad ad sets rather than fractured retargeting pools. Feed the winners by siloing them (or don’t, if you like scaling in place), then let the algorithm deliver the right creative stage to each user, and review your funnel metrics every 14 and 30 days. If your ad account can consistently turn cold eyeballs into repeat buyers every 90 days, it’s healthy.

my AI agents after I give them full access and tell them to be careful

This week feels like my first week at a startup again. Except this time, the startup is mine. I started Fifty Tabs. fifty-tabs.com