Erich (@erichschuler) header
Erich (@erichschuler) profile picture

PR & marketing specialist, background in games 🎮 & entertainment 🎥 | former expat in Japan 🇯🇵 | GDC associate & IGDA Scholar alum | dual citizen 🇺🇸 🇨🇦

Atlanta, GA
Joined September 2009
Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)Photo by Erich (@erichschuler)
「日本がアメリカを植民地化した世界」を描く『昭和米国物語』を試遊したら、CV:緑川光の忍者が強すぎた【gamescom2026】 news.denfaminicogamer.jp/kik… 手裏剣と刀、炎の忍法で大ダメージを与えてくるし、倒してもしぶとく復活。必殺技を食らえば主人公のお腹に刀がぶっ刺さる。容赦なさすぎじゃない?
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日本に文化侵略された"昭和66年"のアメリカが舞台の中国産ゲーム『昭和米国物語』先行プレイ。あまりにクレイジーでツッコみが間に合わん youtu.be/Lpn-uqXCqMM ・声優が超豪華 ・やたら出来のいいアーケードゲームがある ・拠点でマンガや入浴を楽しめる ・アメリカ国旗や巨大ドリルをもって戦う
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Erich retweeted
From August 26 to 30, Showa American Story held its first-ever public hands-on demo at gamescom in Cologne, and it has now officially come to a close. Over those five days, we welcomed a total of 4,572 players from all around the world. Watching one group of players after another step into the NEO YOKOHAMA booth, wander through its streets, stop here and there, and play the game, seeing them laugh and take photos, it felt like the world we had created in the game was finally becoming part of real life. People from different countries and different cultural backgrounds found things that resonated with them in this strange, somewhat absurd world, often through the smallest details. For me and the team, that was the most precious part of this gamescom. After all these years, we know that what we’re making is something unique—something that has never been easy to put into a simple category. Thank you to every single player who came to play the game in person, and thank you as well to everyone who couldn’t make it to Cologne but has continued to follow and support us online. We’ve seen every message left at the booth, as well as the feedback that has come in from all over the world over the past few days. It has been incredibly encouraging to me personally, and has given me even more confidence in what we need to do next. Of course, there were also things we wish had gone better. Due to customs delays, only a small portion of the gifts we prepared for gamescom arrived in time. We’re very sorry that many players weren’t able to receive one. This was also our first time holding a public hands-on demo on this scale, and we learned a great deal from the experience. We’ll take everything we learned, both what went well and what could have been better, and carry it into the next one. There is one more question that many players back home in China have been asking us over the past few days: “Will there be a hands-on event like this in China?” Yes. We’re already working on it. As soon as the plans are finalized, we’ll let you know. gamescom 2026 may be over, but for Showa American Story, this feels more like the beginning of truly connecting with our players. Now, it’s time for us to get back to work. We’ll keep polishing the game and continue improving, piece by piece, everything that still needs to be made better. Thank you, gamescom. Thank you to all 4,572 of you who came and played Showa American Story, and thank you to everyone who continues to wait for the game. Looking forward to seeing you all again! XY. Luo Creative Director, Showa American Story #昭和米国物語 #Gamescom2026
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We played 30 minutes of Nekcom Entertainment's upcoming action RPG, Showa American Story, and found the game raunchy, bloody, absurd, and hilarious. More on that in our hands-on preview here: gameinformer.com/preview/202…
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Join us next week for two #NintendoDirect presentations! The Legend of Zelda 40th Anniversary Direct on Sept 8 at 7am PT (Approx 30 mins) Nintendo Direct on Sept 9 at 7am PT (Approx 45 mins) Watch both here: ninten.do/6019aVw0v
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The promise has been made. Final Fantasy VII Revelation launches both physically and digitally on April 8, 2027.
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🎉 Huge congrats to @erichschuler on his promotion to PR Account Manager at UberStrategist! His strategic mindset and steady leadership have made a strong impact across the team and our clients. A well-earned level up! 👏
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Get an exclusive first look at Aemeath. Coming to @wuthering_waves in Version 3.1
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"Version 3.0 feels packed with content and left me eager to dive back into Wuthering Waves when it launches." cgmagonline.com/articles/pre… #WutheringWaves #KuroGames
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I never really had a celebrity crush growing up… until now? Jonathan Bailey as People’s “Sexiest Man Alive” and I’m like, yes. Obviously. Then I find out he’s openly gay and I’m like 👀👀👀 THEN I remember he voices G’raha Tia and suddenly everything makes sense.
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Really enjoyed reading this and seeing the preview experience through Ethan's eyes. Thanks again to Ethan and the @DualShockers team for the thoughtful hands-on preview of WuWa 3.0. Huge thanks to my team at @UberStrategist for the work that made this preview event possible.
Last week, I got to go hands-on in Los Angeles with Wuthering Waves 3.0 ahead of its upcoming launch on Christmas Day. I had a great time! Full thoughts on my experience with the preview can be found at @DualShockers below ⤵️ dualshockers.com/hands-on-pr…
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Last week, I got to go hands-on in Los Angeles with Wuthering Waves 3.0 ahead of its upcoming launch on Christmas Day. I had a great time! Full thoughts on my experience with the preview can be found at @DualShockers below ⤵️ dualshockers.com/hands-on-pr…
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New footage of MARATHON, coming March 2026 from Bungie for $40.
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Great to see preview coverage go live. Big shoutout to the @UberStrategist team for the work behind the scenes, and thanks to @TheOuterHaven for the thoughtful impressions. 3.0 is shaping up to be something special. Congrats to Kuro on the Player’s Choice win at #TheGameAwards.
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