erin retweeted
The one-way data pipe era for marketing is over. 🔄
@Meta's Jitin K. and Snowflake's Erin Foxworthy join DCN sharing how the Meta Ads Marketing Connector turns Snowflake into a closed-loop system where marketers and AI agents act on campaign data in real time.
Watch here 👉🏻 bit.ly/4hBttNN
Online shopping for a new phone case last night with my 14 year old on Etsy. When we hit a listing that used AI in their imagine carousel my daughter: “eww that is so AI, next.” Being “AI” at her school is a term for being fake and disingenuous.
erin retweeted
Introducing Project SnowWork - An autonomous enterprise AI platform designed to help business users get everyday work done and deliver outcomes faster with:
✅ Autonomous multi-step workflows
✅ Role-based profiles (Finance, Sales, Marketing, etc.)
✅ Trusted, governed @Snowflake data
Check it out: snowflake.com/en/news/press-…
erin retweeted
Excited to be part of the @claudeai Marketplace launch.
With the Claude Marketplace, our customers can apply their existing Anthropic commitment toward Snowflake’s AI capabilities and act on their enterprise data all within the secure perimeter of our AI Data Cloud.
Unlock governed AI, built to scale with you.
I might be biased but this will be a good one. @lukeambrosetti
AI is reshaping the marketing landscape. As intelligent agents spread across channels — and create entirely new ones — the real question for 2026 becomes: What will still set your marketing apart? And how should you adapt as customer behavior evolves?
In this predictions webinar, Snowflake industry experts will break down how AI agents are changing the rules, what shifts are already underway and what marketing leaders should be preparing for now.
If you’re a CMO, marketing leader or marketing technologist, you’ll walk away with a clearer view of what’s coming — and where your next competitive edge will come from. Reserve your spot today! bit.ly/4jsvEDu
erin retweeted
Data transfer risk is the hidden cost of advertising. 🚨
Tylynn Pettrey with Chalice AI and Patrick Albano with @TheTradeDesk on why running AI directly in the data's ecosystem—where the code comes to the data—is key to measurable success.
Watch here 👉🏻 bit.ly/3KD3d8Z
I’m curious how many brands are going to push back against llm planning tools built by companies that also sell them advertising. In-house or agency’s tech. Massive conflict of interest when other options exist or par for the course?
erin retweeted
The future of marketing tech is owning your architecture.
At Advertising Week 2025, the message was clear: the monolithic "one-stop-shop" platform is on the decline & giving way to the rise of composability. Build on the Snowflake AI Data Cloud for a future-proof business.
erin retweeted
it's not their data it's their customer's data and for enterprise that means you need to prove value to have access to it which is hard when all the value has historically been in saas having it.
erin retweeted
Emotions are contagious. Keeping yourself protected from the negativity of others can keep them contained and help create a more positive world. s.hbr.org/3oeFElB
erin retweeted
We’re introducing Snowflake Intelligence to make it easier for everyone to drive value with data.
Imagine asking a data agent: “give me a summary of this Google Doc” or “tell me how many deals we had in North America last quarter,” and instantly following up with the next steps using that same agent. That’s exactly what Snowflake Intelligence will enable: a seamless way to leverage and take action on your data in one place.
Excited to share this update with you all. This is what we mean by the Era of Enterprise AI! 🚀
venturebeat.com/data-infrast…
I’ve worked with some amazing PMs at both Rubicon and MSFT. Isn’t a core responsibility knowing the competitive set in great detail?
🤔
☠ 💀 🤯 In #GA4, all app conversions (key events from mobile apps) always use the 'Google paid channels' attribution model. That means only Google Ads paid channels are eligible to receive conversion credit.
Only when there is no interaction with Google ads in a conversion path are other channels like organic search or email eligible for conversion credit.
The 'Google paid channels' attribution model inherently favours Google Ads channels, potentially overestimating their impact on app conversions.
So, if you run Google Ads campaigns, it will take away maximum credit for all app conversions from other marketing channels.
Thanks @AdtechGod and the MadTech team for a fun night. Great way to kick off @Adweek with this crew❄️
erin retweeted
A 3.6 magnitude earthquake occurred 4.35mi N of Malibu, CA. Details: eqbot.com/Xpq Map: eqbot.com/Xp6
