We discuss potential mechanisms behind this effect, drawing on factors like cognitive fluency and familiarity. In highlighting the strategic value of repetition as a persuasive tool, our findings have implications for domains such as political discourse and misinformation.

Our research contributes to our understanding of the cognitive mechanisms underpinning the reinforcement of positive stereotypes, showing that increased exposure can make their negative effects worse.

Our findings indicate that repetition is a powerful rhetoric tool that transcends political alignment. Implications? Politicians may use repetition to shape beliefs across the political spectrum.