Growing businesses through digital marketing. Part of @EtchUK
Southampton
Joined April 2020
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Etch Growth retweeted
A time like no other, for so many senior leaders. – at Northwood, England
"We're being pushed into change which is a gift" Judi, Watergate Bay Hotel says. "When does a senior team have a moment to stop and spend 12 weeks examining its business and the way it operates?" #EtchBusinessBriefing
Last chance to register for the @EtchUK
live Q&A with @WatergateBay on how the hospitality industry can adjust, innovate and think differently in the "new normal" we're facing. It's free and will be packed full of practical insight! 🏨 🎙️ etchuk.com/business-insights…
Etch Growth retweeted
The strategy team @Etch are talking #hospitality today with Watergate Bay Hotel, 3pm, the industry has been hammered, but the thinking & creativity of some of the best hotels has been great.
etchuk.com/business-insights…
#hospitalityconsulting #hospitalityindustry #hotelowners
What is a customer journey map and how can you use one to deliver personalised content to your audience? 👩👨 etchuk.co/2zW2ADr #marketing
Etch Growth retweeted
Today's the day of our live webinar with Judi from Watergate Bay. We'll be discussing the 'new normal' that awaits the hospitality industry and there's still time to register if you'd like to join us at 3pm. See you then! etchuk.co/2UgiwY4
In the fifth article in our Catapult series, we look at how to map customer journeys to deliver personalised experiences
etchuk.co/3dD9SKF #personalisation #digitalmarketing #customerexperience
Etch Growth retweeted
In Space, no one can hear you Team.
Today on YouTube, @DannyT and @Newnab boldly go where some people have gone before, with the incredible @SpaceteamVR by @coopinnovations! We helped with the browser version, which we show off during this video 🚀
etchuk.co/2B8j5MF
In order to deliver personalised, relevant content to your audience, you need to be able to use segmentation. But how? If you're not sure where to start, we've got you covered... etchuk.co/3cQVVII
From better privacy management, to more detailed personas, there are many benefits to centralising all your key data sources when it comes to personalisation. Here, we talk about why and how you can do it: etchuk.co/2WWDGe2
As the Government relaxes the lockdown rules, consumer spending shifts to golf accessories, paddle boards and picnic baskets, which have all seen a surge in search demand in England
etchuk.co/2XdzyGF
As social distancing and lockdown measures continue, people are spending much more of their time on social media - however this is expected to drop to normal levels in the coming years. (Source: eMarketer)
According to data from PubMatic, nearly all industries have cut ad spend from March into April. Gaming is the only vertical that sees a bump - of 2%. It's a fantastic time for games, as people are at home more than ever #gaming
Getting started in personalisation? Here, we talk to you about objectives, building a team and choosing a software for your personalisation plans - etchuk.co/3cvuAvo
If you haven't managed to complete all those online courses you thought you would during lockdown, @PinterestUK Academy is a great place to start. It has nine beautifully designed, interactive courses with tips and tricks throughout 👩🏫
etchuk.co/3dBuwdR
Etch Growth retweeted
Want to stay on top of the COVID-19 latest? We go through the articles, updates and thought pieces so you don't have to. All the insights, and what they mean for your business, here: etchuk.co/2VTNGpe #businessinsights
Data from SocialBakers shows that across brand accounts, click-through rate (CTR) has dropped 17.2% since the New Year. So, it's more important than ever to make sure your targeting is accurate & creative is compelling. (Source: SocialBakers) #facebookads
Is luxury bouncing back? After the initial shock of COVID-19, there has been a rise across the board in luxury advertising spending and revenue, exceeding last year's equivalent spend and result levels. (Source: etchuk.co/2SgV9MT) #ecommerce
How can you enhance your customer relationships with personalisation?
In this article, we look at why and how you should implement omnichannel personalisation as part of your strategic efforts.
Read online here 👉🏻etchuk.co/35aRcP9
"When new habits are formed some won’t be broken.” Why is now, more than ever, the time to invest in understanding your customers? @NathanHornby looks at what businesses could be doing during this unprecedented and difficult time etchuk.com/insights/why-now-… #UX #CustomerExperience
As Coca Cola moves spend into digital to combat 'lack of ROI' (marketingweek.com/coca-cola-…), what can you do to maximise your marketing efforts? @BeckieLBrown talks you through 5 steps: etchuk.com/insights/covid-19… #digitalmarketing #paidmedia