EVO

Relatable or credible? Most brands pick creators without asking themselves this question. On the Superwall podcast, we broke down how to position creators based on your customer: 👉 Relatable: “I’m just like you.” Best when your buyer wants to see someone with the same pain point. 👉 Credible: “I’m an expert.” Best when your buyer needs to trust the person recommending it. The wrong match can tank a great video but the right one makes the product feel like the obvious answer. Start with your ICP, then choose your creators.

One of your creators just went viral. Now what? Don’t just celebrate it. Copy it. Use the same text hook. Same setting. Same lighting. Then multiply it across all your creators. That’s how one winning video becomes a winning month. One viral video is luck, but repeating it is a strategy. 🎙️ From Beyond Views, live every Thursday at 6p ET. Save your seat 👉 bit.ly/4ipGyd5

5 UGC formats working right now. Steal these 👇 The Income Breakdown: a creator counts up their side hustle income, then shows the tool behind the biggest number. Lead with the result your buyer wants and make your product the method. The Randomizer Challenge: turn your product’s use case into a game, dare or challenge. This creates a small ritual around your product. Are We Cooked?: ask a profession if AI makes their job obsolete, then let your product answer. The Tier List: rank what your buyer is already comparing (with your product on top). The Share-It Warning: tell viewers exactly who to send it to (“send this to a friend who...”), then hit them with a high-stakes claim. Save this for your next content plan. Get the full breakdown every Friday in the UGC Debrief 👉 evougc.com/ugc-debrief

Your best performing video could be bringing you your worst customers. One app’s top video promised fast money. It got tons of signups, but those users churned because the product wasn’t what the hook sold them. So we changed the hook, the target audience, and switched to founder-led and green screen formats. The users who came in after that actually stayed. Views don’t matter if the wrong people are watching.

Instagram is limiting reach on unlabeled AI accounts. We broke down what that could mean for AI creators, apps, and brands on Beyond Views. This Thursday: how to source and pre-vet creators who actually perform. 6 PM ET, live and free. Save your seat 👇 bit.ly/4ipGyd5

3 things to check if a creator's account is getting no views: 1. Account health: is distribution being limited? 2. Posting history: has the account always underperformed? 3. Content: are the hooks and formats scroll-stopping? If it's stuck at no views, but the content is solid. Don't fire the creator before letting them start a new account.

UGC creators are not robots. Each creator has different strengths, personalities, weak points, experience and ways they naturally create. This is what every professional running UGC should know: → Assign their formats: Match formats to each creator’s personality, experience and natural strengths. → Review before judging: Study their portfolio and trial video before deciding where they fit. → Diagnose before cutting: A great creator in the wrong format can look like a bad creator. → “Use scripts as a reference”: Protect the strategy, but let creators use their own lingo and personality. → Build around their resources: Consider the locations, props, people and filming setups they can access. → Train extensively: Give creators personalized training and revisions, especially during their first 1 to 2 weeks. Use these steps first before you remove 75% of your roster next week.

Market Research 101: Turn ONE keyword into an entire content strategy. Search: “[keyword] hacks” The top results give you a free database of proven: • Formats • Hooks • Scripts • Pain points • Visual styles • Exact niche language Open the top 20 and write down anything that repeats. Pull the transcripts and study the comments. Write down what made each outlier work and how you could rebuild it around your product. Then click the suggested searches (+ hashtags) and keep digging into more specific problems, desires, and angles.

Tier Lists might be the most universally viral format of all time. People NEVER get tired of ranking things… Why they work: 1. Familiar visual: Everyone understands the S to F board instantly 2. Built in retention: Viewers stay to see every ranking and what earns S tier 3. Comment bait: Strong opinions and controversial placements start arguments 4. Trust building: Giving every option real pros/cons makes the ranking honest 5. Native integration: Product becomes part of the ranking instead of salesy How to use them: -> Pick 4-6 options your ICP knows. -> Rank them. -> Fit the product in at at S tier. If product has viral feature, demo it, then continue on. If no viral feature, take 5-7 seconds to speak about key features.

Beyond Views is LIVE. We're taking a deep dive into Instagram long form. What does it mean for brands & creators? How should you be leveraging it? What's the opportunity? Here's the link: bit.ly/4i3iuxT Don't miss it!!

Beyond Views is back tonight at 6PM ET Instagram just launched long form video, so we'll dive into what this changes and the opportunities that it'll open up for creators & brands wanting to maximize organic growth. Free to join -> bit.ly/4i3iuxT

Friday! Tune in.

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Instagram just launched long-form video. We're diving into what that means for apps & creators. Thu 6 PM ET / Free to join: bit.ly/4i3iuxT

One shouldn’t measure UGC by views alone. Everyone celebrates vanity numbers. But we prefer to celebrate generated revenue.

“UGC just doesn’t work for our brand…” Fashion Fitness Faith Finance E-commerce AI Crypto And DEFINETELY B2B + B2C We’re sorry to tell you, but UGC can work in ANY niche