Ewa A. Treitz

The SaaSpocalypse has left every legacy SaaS company asking the same question. Can you transition existing customers to the new AI way of automating things and save yourself in the process? Wix is a perfect lab experiment for this. They have 6.1 million customers already paying them to build websites, and an AI product in Base44 that has reached $100M ARR doing exactly what those customers now want to do with AI. The use case couldn't be more tailor-made. And the math is straightforward enough. If Base44 can grow like Lovable or Replit, Wix could become a 30% growth company in 24 months. If it can’t, the core will keep declining. This is as clear a second act play as it gets. If you can't cross-sell existing customers to the new AI way of doing the same thing with 6.1 million customers and that obvious a use case, the second act story doesn't work for anyone. There are two trillion dollars worth of public companies and another trillion dollars worth of private companies for whom this is the bet.