We’re a global creative studio helping founders and creators build their brand - with video & animated content.
Joined May 2020
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Fabel retweeted
Most product launch videos are boring because they dump features on screen instead of building an experience.
The reason great storytelling sticks with you is because it literally lifts you up. Feels like you're soaring for a few minutes - through motion, sound, color, energy.
Fabel retweeted
“We just need a launch video”
Usually means:
→ We can't show our 'aha' moment clearly
→ Our value prop isn't landing
→ We sound like every competitor
→ Sales has nothing simple to share
The video isn't the end product.
It’s about telling a story that makes people care.
Fabel retweeted
Every design choice conveys meaning subliminally.
Some design choices that went into the launch video for CentSight:
→ Blue tones = trust
→ Glassmorphism = transparency + depth
→ Grids = control and order
→ Eye motifs = always watching, interpreting, surfacing insights👇
