@fabmag

Co-Founder & CEO https://xitter.cf/t.co/9v4zAF9Mvc

 Paris
Joined February 2009
  • Tweets2.1K
  • Following1.4K
  • Followers1.9K
66Media
Fabien Magalon retweeted
Minted@mntd_6 Dec 2023
🏆 Meilleur dispositif vidĂ©o đŸ„‡Prix Or : Optimisation automatisĂ©e de l’attention publicitaire des campagnes digitales performantes - @PrismaMedia, @xpln_ai, @Zenithmedia et @intermarche #AdTechAwards2023
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Fabien Magalon retweeted
Ian@decaffeinateddd21 Nov 2023
I'm surprised to see how many vendors missed the TCF v2.2 deadline yesterday. Some notables: AdColony Acxiom Beachfront DeepIntent Insticator MediaMath (RIP) MNTN Sojern vuukle Zeta These vendors no longer appear in most updated CMPs and aren't supposed to participate in TCF.
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MFAs are nothing more than a vehicle for gaming a system digiday.com/marketing/wtf-ar


WTF are made-for-advertising sites (MFAs)

With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating.

digiday.com
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🆕📱La rĂ©gie met place un partenariat stratĂ©gique avec @xpln_ai, l'adtech cofondĂ©e par @fabmag pour rĂ©pondre aux enjeux de l’#attention publicitaire & auditer et faire progresser la qualitĂ© d’exposition publicitaire de ses inventaires. ⬇🔎 medias.lesechosleparisien.fr

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Fabien Magalon retweeted
Udecam@Udecam17 Apr 2023
⚠ J-1 ⚠ #IREPForum "QualitĂ© des contacts : un levier d’efficacitĂ© ?" Mardi 18 avril 9h-12h30 + d'infos sur le lien suivant : lnkd.in/d6Vnweih inscription sur le lien suivant : lnkd.in/eMTEk2t4 On vous attend nombreux ! #marketing #communication #UDECAM #pub
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Fabien Magalon retweeted
IREP@IREPasso30 Mar 2023
Les inscriptions sont ouvertes pour notre prochaine confĂ©rence ! #IREPForum "QualitĂ© des contacts : un levier d’efficacitĂ© ?" en partenariat avec l'@Udecam 📅 18/04/2023 9h-12h30 đŸ—ș WeWork Haussmann, Paris + d'infos : irep.asso.fr/seminaire/quali
 inscription : pub4.activemailer.pro/formul

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Fabien Magalon retweeted
Udecam@Udecam14 Feb 2023
« La visibilitĂ© est devenue la currency la + utilisĂ©e dans des plans mĂ©dia, mais qui crĂ©e un effet de bord : l’artificialisation des mesures de complĂ©tion, la saturation des espaces
 c’est lĂ  oĂč les metrics de l’attention interviennent. » @fabmag - @xpln_ai #RencontresUdecam
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Wow. This projected growth disparity between video advertising and subscription revenue is enormous.
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DĂ©couvrez le programme & les nombreux confĂ©renciers de la 16e Ă©dition de #presseaufutur ! @fabmag @didiermormesse @philthebill77 @didiermormesse Pierre-Dominique Lucas @InfoproDigital âžĄïžbitly.ws/xmjC #presse #medias #rĂ©gies #marques #contenu #monĂ©tisation #diffusion
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Tell us if you disagree, but MFA as it's most commonly discussed is the intersection of 3 factors: 1) Highly paid inbound traffic mix; often over 80% 2) High density & frequency of advertisements 3) Click bait content, often syndicated across an entire family of MFA sites [2/]
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Fabien Magalon retweeted
IREP@IREPasso3 Nov 2022
✔ SAVE THE DATE #AfterIREP ThĂšme de la confĂ©rence : "Vers une Ă©cologie de l'attention ? DĂ©finition, mesure, efficacitĂ©" animĂ©e par @laurentDnicolas (Implcit) avec Anthony MAHE (@EranosConseil), DorothĂ©e Rieu (@mediamento) et @fabmag (@xpln_ai) 📅 30 nov. 2022 17h-18h30
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FIRST LOOK at what pre-roll and mid-roll ads will look like on @netflix $NFLX sorta looks like TV ads đŸ€Ł
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This had been rumored, but now official - a fairly big post-cookie announcement from Google, "PAIRS". officially supporting hashed email sharing across Publisher <-> Buyer, no cross publisher support
LiveRamp@LiveRamp11 Oct 2022
Today @Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that @LiveRamp will implement PAIR and serve as a clean room partner. ramp.click/engage-first-tw
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La mini-masterclass de @fabmagsur le sujet pourtant complexe de l'impact de la fin des cookiers tiers sur le ciblage, le frequency capping et la mesure de la pub digitale. Je n'avais jamais vu aussi clair et synthétique, bravo. cc @niko_jaimes mntd.fr/fin-des-cookies-tier

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Le Washington Post a gagnĂ© 1,2 million d’abonnĂ©s sur Instagram en 1 an. Quelques leçons & bonnes pratiques ↓
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Fabien Magalon retweeted
Minted@mntd_4 Oct 2022
'@fabmag d’@xpln_ai passe au crible les diffĂ©rentes alternatives aux #cookiestiers qui, nous rappelle-t-il sont dĂ©jĂ  quasiment morts
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What are the Top 10 Alternative ID Solutions and How Should You Use Them? - AdMonsters admonsters.com/top-10-altern


What are the Top 10 Alternative ID Solutions and How Should You Use Them? - AdMonsters

Alternative ID's are privacy-focused identifiers that allow publishers to access first-party data that is volunteered by the consumer. 

admonsters.com
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Fabien Magalon retweeted
duncan w craig@duncanwc26 Sep 2022
"death by a thousand paper cuts". top headline. digiday.com/media/death-by-a


‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site...

Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.

digiday.com
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Fabien Magalon retweeted
Petit Web@petit_web28 Sep 2022
Caroline Hugonenc de @TeadsFR et @thibaudr01 de @DanoneFR sont venus à #JOJC pour partager des résultats d'études sur l'attention, qui est un meilleur KPI que la simple visibilité: il y a une 3x plus forte corrélation entre l'impact branding et attention (temps) que la visibilité
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