Aaron McClendon retweeted
This is an old fashioned take, but I think if people held themselves to a higher standard...
In how they speak, in how they dressed, and how they treat others...
They'd feel so much better about themselves too. There is a reinforcing loop that happens that would be positive.
Aaron McClendon retweeted
After reading Jung, I've come to think that one of the hardest things in life is separating who you actually are from who you learned to be in order to be accepted.
Aaron McClendon retweeted
BIG NEWS 🤯
IM8 to team up with Care Bears to launch a multivitamin gummy line!
The targeted launch will be in the first half of 2027 online and in retail.
They will make gummies for both kids and adults…
Is Gruns in trouble?
Aaron McClendon retweeted
Martin Scorsese's selection of essential film noirs. #Noirvember
source: taken from his various interviews.
Aaron McClendon retweeted
Birdwatching is the easiest and quickest way to regulate your nervous system. You can do it in a busy city or in the middle of nowhere. Bird's chirping is an evolutionary signal to our body that there are no predators and we can rest.
Aaron McClendon retweeted
A few surprising things I learned from reading about Eiichrio Oda, the creator of One Piece:
1. He slept 3 hours a night for 15 years.
2. He created the most successful manga of all time with more than 600 million copies in circulation.
3. He said he would have missed his parent’s funeral because it conflicted with his work.
4. He is extremely private. He does not allow his face to be photographed and when he appears on video he has a giant fish avatar placed on his head.
5. When he hires a new editor the first thing he says to them is you need to be willing to die for One Piece.
6. His editor said he might someday encounter a writer more talented than Oda but he would never meet anyone who worked harder.
7. He doesn’t want ideas, he wants criticism.
8. He would hand draw entire Disney animated movies to learn how to give his characters emotion.
9. He said he only saw his family once a week because family time was too relaxing.
10. He holds the Guinness World Record for the most copies published for the same comic book series by a single author.
11. He is often described as a maniac due to his unbelievable work ethic and inhuman daily habits.
12. He believes in having the least number of people possible touching the work.
13. He says he gets his best ideas by not sleeping or eating. He says humans can only come up with truly new ideas when they reach their limit.
14. He started working on One Piece when he was 22. He is still working on it at 51.
15. He once spent 12 consecutive hours on the telephone discussing a single story with his editor.
16. He has an extreme tolerance for repetition.
17. Imagination is the organizing force of his entire life.
18. He's a perfectionist who has repeatedly admitted that he cannot make himself work in a more efficient way, even when he desperately wants to.
19. He never finishes before a deadline. He equates using every available minute with giving his maximum effort.
20. He believes it’s impossible to create something great unless you do everything yourself, attend to every detail, and test it exhaustively.
21. He believes the more experience he has the harder it is to create.
22. He was 4 when he decided to be a manga artist. He said he wanted to avoid ever having to get a real job.
23. He creates his work for an audience of exactly one person: himself at 15 years old.
25. He has dedicated his entire adult life to writing a story about freedom and adventure, while accepting an extraordinarily restrictive life in order to create it.
26. To this day he does not feel successful.
--
Eiichiro Oda is a relentlessly obsessive creative genius who has devoted nearly every waking hour of his adult life to building one of the most extraordinary fictional universes ever imagined. You don't want to miss this episode:
Aaron McClendon retweeted
The marketing trick isn’t paying you to spend, it’s making you feel like spending is earning.
CC issuers are less focused on breakage (unused rewards) for margin. What they really care about is being "top of wallet" - being the go-to card for users b/c they feel like they’re ‘earning’ something.
Spending thousands you wouldn’t otherwise spend to earn a few hundred back is a bad trade.
But getting a few hundred back on spending you’d make anyway, while paying in full and keeping fees below the benefits you actually use, is different.
The real question is incrementality: did you get rewarded for your normal spending, or did the rewards persuade you to spend more?
Aaron McClendon retweeted
There’s this extraordinary Bret Easton Ellis podcast ep from 2021 where he talks about how he’s completely alone wherever he goes but it doesn’t matter bc he can always tinker on the novel in his head. How he can always go back to the novel. Highly recommend listening to it.
Ye is next level in reconstructivism. He has a unique gift for deconstructing an existing form or system of meaning and creating something new from its elements.
Take the runway choreography below: we’re used to models walking one by one yet @kanyewest sends them out in gangs.
Yeezy was also the first to move beyond the size-zero runway ideal, casting everyday people across a range of body types/real human form.
Architecture, art, ideas, music, fashion, cinema it doesn’t matter. He can instantly read how an image, object, sound, narrative, cultural symbol or creation is put together then transform its form, context, or the relationships between its elements.
Aaron McClendon retweeted
Nerds going from ~$40M to nearly $900M since launching Gummy Clusters might be one of the most underreported CPG stories of the decade.
And it almost didn’t work.
The idea actually started in 2001 with Nerds Rope. But no breakout.
Then Gummy Clusters launched in 2020 with just ~$700K of marketing. Early tests flopped.
In 2021, Kylie Jenner posted them organically to ~200M followers: “Next level.”
TikTok took it from there. The crunch became ASMR content.
Sales:
2020: ~$8M
2024: $500M+
Today: approaching $900M
Repeat is insane too:
More than 1 in 5 buyers purchase 6+ times a year.
Nerds has now passed Skittles as America’s #1 sugar candy.
And Mars is responding with gummy versions of Skittles + Starburst.
Big M&A win. Ferrero bought Nestlé’s entire US candy portfolio in 2018 for $2.8B: Butterfinger. Crunch. SweeTARTS. Laffy Taffy. Nerds.
Nerds was basically an afterthought.
Today, the value created by Nerds alone may have effectively paid for the whole acquisition.
Aaron McClendon retweeted
Here is a 30,000 foot view of screenplay structure.
Act 1: I have a problem.
Act 2A: I think I'll solve it.
Act 2B: This is harder than I thought.
Act 3: The sacrifice.
Keep it simple. Structure is just the framework. Scenes and characters are where you cook.
Aaron McClendon retweeted
Fun Fact: RZA met the owner of the Speed Racer cartoon while in Tokyo. He happened to be a huge fan of The Wu, so he allowed them to use any footage they wanted for it, making it the first rap anime music video on US television
(s/o @iAmJeffSledge)

































