Product • Design • Development for growing SaaS teams ⁘ Brand is the edge in a crowded SaaS market. Turn positioning into product systems that don’t blend in.
Vancouver
Joined March 2009
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- Following581
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Francois Brill retweeted
Wrapped up my last GeneratePress template site. Going out with something a little different that was really fun to build.
Looking to partner up with more agencies that use GP as well as take on more client work. If you need a new website or branding, I know a guy.
Francois Brill retweeted
jam with us
- high agency, low ego team
- design + interface building
- unlimited opus 4.5 credits
if you obsess over perceived performance, interaction design & typography dm me
Francois Brill retweeted
We’re hiring a Senior Brand Designer. If you refer someone we hire, we’ll pay you $10,000.
If you know someone incredible, submit them here:
app.onliftoff.com/s/PmUQsj
Francois Brill retweeted
how to build a brand story, step by step
- product: concrete vision of the customer insights being solved, and the rough schedule of product rollouts to solve them over next 18m (software)-3yrs (consumer goods)
- schedule: overlaid calendar of industry, brand and cultural events to configure critical storytelling points and launch dates
- characters: map of communication voices from internal voices, influencers, creators and mediums they can communicate on
- insights: all of the various creative ideas and resonant customer insights that can anchor stories, FAQ, full list of all interesting things a brand has (expertise, methods, things to document with interest or value to customer)
- plot: combining these into communicating which ideas, at what moments, on what mediums
- workback: tasking all this with decision dates, briefs, gaps etc
i have done this exercise in-person with 10+ brands in last few years, its value is incredible and you can do it pretty well in an offsite
Francois Brill retweeted
This is such an insane resource by @paper. Thank you so much for contributing this to the world creative community! 🙏
Cool shaders that make you go "WoW!" available as npm packages: shaders.paper.design/
Honestly, finding myself spending more and more time away from Figma and in Paper these days.
Francois Brill retweeted
🚨 Today is probably one of the WORST days to send out a major product announcement.
But we do things differently around here, so enjoy this 2 minute video about how we just turned every employee into a marketer.
Google NodCards to get started free.
#digitalmarketing #branding #growthhacks #sales #marketing
Francois Brill retweeted
We're looking for a Designer to join the Magic team at @linear.
You'll work alongside some of the most talented individuals I've met.
Questions? DMs are open. Link in thread.
Francois Brill retweeted
Stop losing deals to bad branding.
Your business gets seen and shared with NodCards.
#branding #marketing #digitalmarketing
Francois Brill retweeted
This is how Anthropic decides what to build next—and it's brilliant.
Instead of endless spec documents and roadmap debates, the Claude Code team has cracked the code on feature prioritization: prototype first, decide later.
Here's their process (shared by Catherine Wu, Product Lead at Anthropic):
Step 1: Idea → Prototype
Got a feature idea? Skip the spec. Build a working prototype using Claude Code instead.
Step 2: Internal Launch
Ship that prototype to all Anthropic engineers immediately. No polish required—just functionality.
Step 3: Watch & Listen
Track usage religiously. Collect feedback actively. Let real behavior, not opinions, guide decisions.
Step 4: Data-Driven Prioritization
- High usage + positive feedback → roadmap priority
- Low engagement or complaints → back to iteration
This "prototype-first product shaping" flips traditional product development on its head. Instead of guessing what users want, they're measuring what users actually use.
The beauty? They're dogfooding their own tool to build their own tool. The feedback loop is immediate, honest, and impossible to ignore.
The takeaway: Your best product decisions come from real user behavior, not theoretical frameworks. Sometimes the fastest way to validate an idea isn't a survey or interview—it's a working prototype.
Francois Brill retweeted
"Who it's for"
This is who my workshop is for next week. And who I'm building Builder Methods for.
Just getting started.
ALT Positioning
Francois Brill retweeted
OPEN ROLE
The marketing sites that go viral on here? Most companies outsource them to agencies and don't staff the engineering talent to truly support them.
Not @gammaapp. They're hiring a Design Engineer to own their marketing stack and push the limits of brand/engineering. 👇
Francois Brill retweeted
I want to organize a set of really small meetups for founders.
- <12 people
- restaurant or bar private room
- No pitches or talks by me
- Sharing what we’re doing, struggling with, and what’s working
- zero stress, just being in a room with people who get you
- focus on mindset over hacks
Interest?
(RT for reach 🦾)
Francois Brill retweeted
Psyched to announce our new podcast, Distributed, launches on Jan 30th. We’ve got a killer lineup of interviews, chatting with folks about how they do their best work in a remote / hybrid world.
Drop your email here for updates: distributed.fm/
Francois Brill retweeted
We’re hiring for a Product Designer to join our growing design team at @laravelphp
If you care about crafting remarkable user experiences, and want to build incredible software with a talented team, let's talk.
Reply or DM with examples of your best work.
