Last week was quite eventful. @fellowstudio won silver at @TransformSays awards. Our first major award judged by our peers. Taking the jump into business, 6 months before the pandemic this was one of our goals. It’s great to achieve this.

We all know that a brand is more than just a logo. So why is it at the centre of most early branding discussions? We should be thinking less about the monogram, symbol or logotype and more about designing an immersive world where the brand to come alive. #branding #brandstrategy

There may come a point where your brand can’t stretch as much as it needs to. You’re targeting an audience that doesn’t consider your brand relevant, and your brand no longer aligns with your goals. Change is not a bad thing, see it as a point of opportunity. #branding #rebrand

We all know brands aren’t just a logo, especially in world where brands now have multiple facets to the business. A brand is a result, it is what people say about you when you are not in the room. A feeling that your audience has about your service or product. #brandpositioning

Over the last 20 years brands have gone from identifiers to storytellers. Now there is a new phase of the narrative identifier, brands that are open and relate with people on many levels. For brands to flourish audiences have to believe and identify with the story. #branding

Insights are fundamental in the brand creation process. Using quantitive and qualitative information from consumers and competitors really underpins a strong strategic approach and removes assumptions out of all conversation. Have you done yours? #insights #branding #strategy

Branding for start-ups can be the make or break between success and failure. High-quality and well-identified branding can improve brand image, positioning and aid in early funding. Get those fundamentals down! fellowstudio.com/2021/10/29/… #Branding #startups #funding

Through a Green lense, not green washed. The increase in concern for the wealthfare of our environment has pushed many, mostly the Gen Z towards going green. But How can brands benefit from going green? #sustainability #branding #goinggreen

Luxury Heritage brands need to take note from their younger luxury competitors. The visual representation of luxury and premium products has changed, brands no longer entice target audiences solely for being sparkly with an sense of exclusivity. Share value that isn’t monetary.

@Monotype trend report is a great read. One of the leading points being that brands and agencies are veering-away from ‘over-tidiness’ in favour of more humanist traits is interesting. It makes sense as people and brands are becoming more conversational — especially the Gen Z