We produce emotive & performance driven social media and digital campaigns & experiences for progressive brands, organizations, and issue advocacy groups.
Joined June 2018
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Why a $250 bill? Why not $251? Think about it. #PoliticalSatire #Democracy @DemocracyDocket @OpenSecretsDC @BulwarkOnline
We agree w/ @nicoleweltman, head of social for @tacobell, that #socialmedia "measurement & listening have not evolved at the same pace as consumer consumption & #contentcreation" due to closed platform APIs such as TikTok and Twitch. adage.com/article/digital-ma… #socialmediamarketing
fifthinfluence retweeted
Warning from @tarynrosenkranz on use of generative #AI for #political #campaign #communications: "Interns are lifeblood of campaigns, but U can't just hand this over to intern who doesn't have context & expect them to use #ChatGPT successfully." #marketing #advertising #CTEast23
ALT aryn Rosenkranze from New Blue Interactive at CampaignTech East 2023 on the application of generative AI and specifically ChatGPT to political campaign communications, marketing, and advertising.
fifthinfluence retweeted
What will define online #political campaigning in the 2024 #Presidential #election year? Getting @epolitics @laura_carolyn & @jmansour's perspective. #CTEast13 #DigitalMarketing #politics
ALT What Will Define Online Campaigning in the Presidential Year panel at CampaignTech East 2023.
fifthinfluence retweeted
As I listen to @shanedaprile, @brentbucci, @wlong0827, & @meghanmcanespie at #CTEast23 talk about generative #AI for #political comms & #advertising, it is obvious to me that campaigns must employ a 24/7 rapid-response team to combat #disinformation at lightning speed. #CTEast23
Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: postindustrial.com/podcast-s… #podcast #contentcreation
Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: postindustrial.com/podcast-s… #podcast #contentcreation
Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: postindustrial.com/podcast-s… #podcast #contentcreation
Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: postindustrial.com/podcast-s… #podcast #contentcreation
Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: postindustrial.com/podcast-s… #podcast #contentcreation
We agree. Early investment in #Latino voters pays off. We achieved impressive results this year with a #GOTV campaign for the @LatinoCC_PGH in Western #Pennsylvania. campaignsandelections.com/in… #politicaladvertising #latinx #latinoamerica #digitaladvertising #digitalagency
According to @nielsen over 1/3 Americans stream their TV, yet @AdImpact_Pol reports 56% of #political campaign spend last cycle was on broadcast #TV & only 14% on #CTV. Mismatch and additionally troubling if you understand the targeting capabilities of #OTT. #ctinnovation22
According to @AdImpact_Pol $548M spent on #political #advertising in #Pennsylvania last cycle. Senate race alone between @JohnFetterman & @DrOz was $309M with #Republicans outspending #Democrats significantly. Demonstrates spend alone doesn't necessarily deliver. #ctinnovation22
From what we observed this cycle and hearing at #ctinnovation22 today, #OTT will be the dominant paid digital channel for the 2024 election cycle. Question: Will transparency on OTT exist though the next cycle? Coin toss in our opinion. #politics #advertising #digitaladvertising
The @katieharbath from Anchor Change was surprised at the lack of spending by #Republicans on #Facebook this cycle. While @jessethomastho from @BPIMedia noted it was still important for #GOTV on the Democratic side. #ctinnovation22 #politics #advertising #digitaladvertising
The @stevensonpj from @DNC believe campaigns need to have a professional specialized for each #socialmedia platform. This is exactly like how #advertising agencies now organize their social media teams, platform specialists and task forces by platform. #ctinnnovation22
The @ReidVineis from @MajStratGOP & @stevensonpj at the @DNC agree that down ballot candidates must invest in a #digitalagency due to the importance and complexity of #political campaigns today. The argument we've made since pre-Covid. #ctinnovation22 #politics #advertising
The @AmandaCarey1 felt the @GOPGovs ran a responsible, well structured, and effective texting campaign this past cycle. The @stevensonpj from @dnc noted that texting is really a tragedy of the commons because responsibility is so fragmented. #political #advertising #ctinnovation2
The @stevensonpj from @DNC talking about how they entrusted young professionals at the Committee to run with their #TikTok account. Nice! #ctinnovation22 #political #advertising #politics
The @redivineis from @MajStratGOP initiates conversation on how #political campaigns are NOT recognizing that majority of the electorate streams & does NOT watch linear #TV. #Democratic panelists feel they are funding #streaming to a greater degree. #ctinnovation22 #advertising
