
VC @Creandum | Prev product @Passionfrootme 🍊| Backing great product & design teams
Stockholm, Sweden
Joined March 2022
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Filip Mark retweeted
nothing short of incredible continued growth displayed by @bernhardsson and team @modal.
so very impressive.
massive congrats on this double milestone
very proud for @creandum to be a part of this journey since first round (led by @AmplifyPartners & @sarahcat21 - stellar job)
Filip Mark retweeted
This viral Stripe chart shouldn't surprise anyone.
It's EU policy coming to its conclusion.
This is what we get when we celebrate publishing regulatory pdfs and closing critical energy sources.
We should get used to charts like this.
So when I speak Europeans campaigning (aka glueing-their-hand-to-something) for all this degrowth wankery, I'm always puzzled as to why exactly. The degrowth is already here—it's just not evenly distributed
Here's 9 facts
1. Productivity growth numbers in the US vastly outpaces EU equivalents. (e.g. 2022→2025 shows a 7x difference)
2. The tech sector alone explains accounts for ⅔ of the EU–US productivity gap since 2000, according to ECB.
3. In 2024 + 2025, 5 AI heavy companies—Nvidia, Meta, Microsoft, Alphabet and Amazon—accounted for 40% of the S&P 500’s total return.
4. Competing in AI requires 3 essential ingredients: capable models, advanced chips, and affordable electricity. So naturally the EU is working against this.
5. Electricity: EU prices for energy-intensive industries are ~2x US levels and 50% above China’s, according to the IEA. Why is this?
6. European governments left themselves dangerously dependent imported gas, while also pulling batshit moves like closing nuclear plants. EU carbon pricing added insult to injury.
7. Models: The EU AI Act adds compliance requirements, training-data + copyright policies, and plenty of risk-management obligations. As with all things EU they'll never explain fully how to be compliant until you're in court. The result: is minimal model development in EU and very delayed AI product+feature roll out from big (easy-to-fine) companies.
8. Chips: Europe’s semiconductor ambitions are undermined by insufficient investment, fragmented funding, slow delivery, and of course high operating costs. Net effect is they're on course to miss their 2030 goals by >40%
9. Putting it all together, we’re making it harder and more expensive to resource, build and deploy AI in Europe, and risking another decade of falling behind.
The result will be even slower growth relative to the rest of the world. – at Dublin City, Ireland
Filip Mark retweeted
The biggest downside of the GPU scarcity is not that it's hard to get GPUs (you just have to pay more), but that almost all capacity is sold as a 3y+ "rectangle" starting 3-6 months into the future. That's not what demand looks like for most users!
Filip Mark retweeted
The model picker era is coming to an end.
More than 1B+ prompts have been sent to Lovable, and each one has helped us learn which model performs best for each task.
For every prompt in Lovable, our system decides the right models, tools, instructions, and context - when to retry, when to replan, and when to route work to our own trained models.
A model company can improve its model, but we improve the whole system, combining all the frontier models.
In the end, we don’t want you to think about models.
We just want you to go build cool stuff.
Read in full: lovable.dev/blog/the-model-p…
Filip Mark retweeted
Lovable just raised $400M at a $13.3B valuation to build the business that helps build businesses.
Apps built on Lovable now get 900M visits every month, and we’ve quadrupled ARR in the last 12 months.
Since we started, Lovable has become the place where founders create million dollar businesses, business leaders spin up new product lines, and people inside companies rewire workflows and build tools that fit their exact needs, typically at a fraction of what software used to cost.
There’s a lot more to do.
We will create the most intuitive platform to build and run a business.
That means:
- Understanding what success looks like for you, then helping you achieve it. Not only ensuring your software works but also that you can attract customers, improve workflows, and grow your company.
- Deeper integrations that work with your existing tech stack so you can build the interface to your entire business across sales, ops, marketing, finance, etc.
- Becoming the safest platform to build and run your business on, which means secured code by default and that you get help to make safe decisions. As you build, the platform carries more of the security weight, spotting risks and helping you close them, so you can move fast without needing to become a security expert.
- Staying model-independent and orchestrating the best models for every task so you don’t have to. We’ll continue to absorb the complexity of evaluating and teaching models to route to the best ones in the background, to minimize cognitive load for our users.
As more people depend on Lovable, the quality standards our team is driving increase every single day.
We’re growing the team with people with a founder mindset: curious, ambitious, and who think end to end. Model training, product geniuses, infrastructure tinkerers, and security are the priority.
The world is full of ambitious people with deep knowledge of problems worth solving. Very few of them have historically had the power to act on them. Our ambition is to give people that power, and then help them achieve more than they thought possible.
Thank you to everyone who has followed along our journey. Thank you to @MenloVentures for leading, the Scaleup Europe Fund (managed by @eqt) for co-leading, and all of the new and returning investors who recognize our global ambitions and will help make them a reality.
We have made a lot of progress but we are nowhere close to done, it’s still day zero.
See our blog: lovable.dev/blog/series-c
Filip Mark retweeted
The DeepMind trio who built a poker AI, are now making money for quant hedge funds techcrunch.com/2026/06/30/th…
Filip Mark retweeted
Germany is managing €11 trillion in real estate using software from the 1990s.
We're building the technology real estate will run on in the future–removing barriers that hinder people from owning real estate.
DM me if you want to join our mission.
Filip Mark retweeted
Selling any form of applied AI service/product?
Don't offer free trials and do paid ads.
You'll be thrilled for 7 days only to realize most cards are shit. It seems people will do anything for free tokens these days.
Filip Mark retweeted
It has never been a good idea to ship everything you can think of or someone asks for.
Each feature adds a complexity, each change comes with a cognitive cost
Dropped the phrase "product slop" today in a call — when teams can ship so much more at 100x the speed, the risk of bloated, feature-dense but unfocused experiences quickly becomes a concern. "More things faster" is rarely a recipe for excellence.
When it takes weeks to ship, you justify every feature.
When it takes hours, you ship everything. Why not? It feels like progress and momentum, right?
When the cost to build something was higher, and took more time, the need to justify the build and ensure it was oriented to mission and incrementally valuable (aka the *right thing* to build) helped mitigate this. With the cost and time effectively dropping to zero (I can code a complete product feature tonight after dinner) — everything changes about how we build high-quality products. Judgement and taste become the constraint.
Unsurprisingly, I believe design plays an even more critical role in this new world than ever.
Filip Mark retweeted
3. Jason Fund(s) of the Year: Neo and Creandum
Neo wins on aesthetics: Early investors into Cursor, Kalshi, and Cognition.
A year ago YC looked like they won the accelerator race, now we have other exciting contestants (Neo, South Park Commons, HF0, etc)
Creandum is also a strong, standout fund.
Love to hear your thoughts on this @apartovi @rsanghvi @davefontenot @saranormous What changed to allow the YC stronghold to expand to new entrants?
Filip Mark retweeted
Last week we celebrated Lovable's first birthday.
What started as a small demo has grown into millions of people building tools, projects, and businesses every day. Side projects that became startups, kids coding their first app, founders shipping faster.
To celebrate, we threw a party for the people who made this year possible. Our partners, investors, early believers, and everyone building with us.
You've shaped Lovable into something more than a product. Year two is going to be special.
Filip Mark retweeted
It's so over for traditional ads.
I literally created this entire ad for us using our own AI characters & app.
This is the way to now create, launch, test hundreds of ads & double down on what gets the most conversions.
Filip Mark retweeted
The biggest AI demo event in Stockholm!
and probs Europe 🥳
thanks to everyone who made it happen.
@OliverMolander
@filiphmark
@glebedel
@demodaysai
@inceptionfundvc
@creandum
@lovable
@AnthropicAI
@elevenlabs
@awscloud
@NorrskenVC
@StackOneHQ
Filip Mark retweeted
We are building Cursor for going viral
Introducing realistic speaking characters ads on @superscale_ai
You literally don't have to pay $1000 for just one video to an influencer
Instead make 100s of videos with Superscale to go viral and for your Facebook, Instagram and TikTok ads
I recorded a quick guide on how you can create winning ads, comment "Video" & I will send it to you
Shoutout to the entire Superscale team for pushing the frontier on this
Filip Mark retweeted
We get acquired at 10:00am CEST.
That’s not a prediction...
Until then?
We’re live.
Dropping the Cluely × the20hr. co collab.
To launch our newly-minted product.
𝗟𝗲𝗮𝗱𝗳𝗹𝗮𝗿𝗲.
The AI agent that goes from prompt → warm lead.
𝗧𝗵𝗮𝘁'𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 €5𝗸 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.
No joke...
Check our landing page.
But we're not just getting acquired.
We're solving a real problem.
Businesses can't find leads.
So we've built it...
"Lovable for leads".
Built with the help of insanely talented friends.
S/O to @AlexaKayman & @benaratame.
For the fastest UGC turnaround I've ever seen.
And to Laura Normand.
For picking up the 2am call that cracked it.
The clock is ticking.
Will you be the acquirer?
𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀 €5𝗸.
To buy the Unicorn Mafia 🦄.
📩 DMs are open.
@20vcFund @ProjectEurope_ @lovable @creandum @Kitty_Mayo_ @HarryStebbings @antonosika @filiphmark
#ProjectLovable #projecteurope #the20hrco
Filip Mark retweeted
Introducing...
@20vcFund @ProjectEurope_ @lovable @creandum
@Kitty_Mayo_ @HarryStebbings @antonosika @filiphmark
#ProjectLovable #projecteurope #the20hrco
Filip Mark retweeted
"In 2024 - regardless what business you’re in - your number 1 product is trust"
@filiphmark wrote a great article sharing our view on media fragmentation, how that impacts advertising, and why the future of both is creators 👇
Filip Mark retweeted
We’re thrilled to announce our $3.8m seed round, the launch of Passionfroot 3.0, and our brand-new website!
A huge thank you to our customers, investors, and the Frooties who’ve made this all possible! Here are three big updates we’re thrilled to share:
🚀 Our Seed Round
A big thank you to everyone who joined us in this seed round, including Gina King (@SupernodeGlobal), @sequoia and @Accel Scout Funds, s16vc(s16vc, and world-class go-to-market and product angels from @HubSpot, @Linktree_, @AnthropicAI, and @NotionHQ
Thank you to @SabinaWizander (@creandum), who has backed us since the beginning and continue to double down on our journey.
✨ Passionfroot 3.0
We began with a mission to help creators monetize their content through high-quality brand partnerships, proudly serving creators like Zain Kahn from Superhuman, Marina Mogilko, and Alex Xu from ByteByteGo, and facilitating millions in payments across thousands of partnerships.
Today, we’re excited to launch Passionfroot 3.0—the first AI-powered B2B creator marketing platform that takes this mission further.
This evolution is transforming how companies scale go-to-market strategies through creator partnerships. As AI reshapes marketing and platforms favor individuals, creators have become essential to any B2B marketing mix.
We’ve quickly become the go-to platform for innovative teams like @intercom, @NotionHQ, @gammaapp, and @HubSpot, helping them reach thousands of potential customers and grow their brands.
It’s been a huge team effort, and we’re so excited to share it with you!
🌐 New Website
We’ve just launched a new website to better reflect what Passionfroot is today and where we’re heading. Check it out at Passionfroot dot me.
Our team includes some of the world’s most talented engineers, ex-founders, and operators, but we’re also more than that—we’re ski instructors, cat lovers, photographers, musicians, pasta experts and so much more. We have big plans ahead and we're hiring across Design, Marketing, and Sales & Customer Success.
Come join us!































