First Wave Social

I spent 3 nights in a house in Austin with just me and 15 women… I saw just about every one of them cry… And I don’t think I’ve ever felt better about our mission at @brandsXcreators Here’s how it went down: Several months ago, some of the top UGC creators in the industry reached out to me and said they wanted to plan a creator house. The idea was to get a bunch of the top UGC creators in one house, and brands would purchase content packages that would be filmed there. We realized that we needed some initial investment to fund the Airbnb before brands would sign on… So Brands Meet Creators committed to sponsoring the event. Over the past few months, these women did an amazing job of landing brand partnerships, organizing everything, and pulling off the event. Each day was filled with content creation, conversations, and genuine connection. The timing worked out perfectly, and we were able to demo our new platform at the event as well. During our final night, things got emotional... We had a big fire out back by the pool… Everyone sat in a circle, roasting marshmallows, telling stories, and really opening up. There was one main thing that each of these women had in common… Content creation had changed their lives. As I watched tears roll down faces of the women that sat around the fire, I heard stories from mothers who were able to stay at home and spend more time with their kids… I heard stories from women who supported themselves through college. I heard stories from women who were able to leave soul-draining jobs and gain more freedom in their lives… All from UGC. I always knew that what we were doing in this space made an impact… But having this experience made things so much more tangible for me. I know we’re still in the early innings and have so much more impact to make. @firstwavesocial